What are the responsibilities and job description for the SEO Specialist position at Tulip Hill Healthcare?
SEO Specialist
Tulip Hill Healthcare is a leading provider of substance abuse and mental health treatment, offering evidence-based care to individuals seeking long-term recovery. We are currently seeking a skilled and experienced SEO Specialist to join our team and enhance our digital presence.
ILLUSTRATIVE TASKS
The duties listed below are illustrative and not exhaustive. The omission of specific statements does not prevent management from assigning other tasks not listed here if such duties are logical for the position.
- Develop and implement SEO strategies to improve website visibility and search engine rankings.
- Conduct keyword research, competitive analysis, and website audits to enhance performance.
- Manage and optimize WordPress website content, including service pages, blog posts, and landing pages.
- Write high-quality, SEO-driven content that aligns with behavioral health and healthcare standards.
- Monitor and analyze website traffic, keyword rankings, and user behavior using SEO tools (Google Analytics, Google Search Console, etc.).
- Implement on-page and off-page SEO best practices, including meta tags, schema markup, and backlink strategies.
- Optimize local SEO strategies, including Google Business Profile and directory listings.
- Stay up to date with Google algorithm updates and emerging trends in digital healthcare marketing.
- Ensure all digital content adheres to HIPAA and industry compliance standards.
- Collaborate with marketing and content teams to enhance brand visibility and online engagement.
- Other duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
- Ability to work from written and oral instructions.
- Excellent English written and verbal communication skills.
- Strong interpersonal skills and ability to work collaboratively.
- Must be team-oriented and capable of multitasking.
- Self-motivated with strong problem-solving skills.
- Proven knowledge of SEO principles and digital marketing strategies.
- Experience with WordPress and website management.
- Familiarity with healthcare marketing regulations and best practices.
MINIMUM REQUIREMENTS
- Bachelor's degree in Marketing, Communications, or a related field preferred but not required.
- Minimum of two (2) years of SEO experience, preferably in the behavioral health or healthcare industry.
- Proficiency in SEO tools such as Google Analytics.
- Strong content writing skills with experience in healthcare or behavioral health topics.
- Experience with local SEO strategies.
- Must be willing to work flexible hours as required by the position.
Job Type: Full-time
Expected Hours: 40 hours per week
Schedule:
- 8-hour shift
- Day shift
Education:
- Bachelor's (Preferred)
- High School Diploma or Equivalent
Experience:
- SEO: 2 years (Preferred)
- Healthcare or Behavioral Health Marketing: 1 year (Preferred)
Work Location: Brentwood, TN
If you are passionate about digital marketing and want to make an impact in the behavioral healthcare space, we encourage you to apply!
Job Type: Full-time
Work Location: In person