What are the responsibilities and job description for the Demand Generation Manager position at Tulip Interfaces?
Are you ready to transform an industry that represents 16% of global GDP? Manufacturing is one of the last holdouts to adopt digital transformation, but with Tulip's no-code Frontline Operations platform, we are changing this story. We pride ourselves on the success of our customers - companies of all sizes, across industries including industrial manufacturing, consumer packaged goods, medical devices, and pharmaceuticals. A spinoff from the MIT Media Lab, Tulip is a global hyper-growth Series-C SaaS company headquartered in Somerville, MA (Assembly Square), with international offices in Germany and Hungary.
This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3 days / per week.
About You
We're looking for a growth-oriented marketer Tulip ready to help drive the scale up of the fastest growing industrial start up in the world. You believe marketing can and should contribute directly to a company's bottom line, and you have a track record of successful campaigns to prove it. You've been known to manage multiple programs at one time, and enjoy designing integrated lead generation campaigns that drive demand, acquire new leads, increase product adoption, and expand awareness.
What skills do I need?
- Minimum of 4 years B2B marketing experience, ideally at a SaaS company
- Deep understanding of marketing channels and tactics - email marketing, ads, events, and how to adapt tactics to different audiences and goals
- Knowledge of core B2B and saas metrics, experience working in SaaS and / or with a mix of commercial and enterprise sales a plus
- Familiarity with marketing automation platforms such as Marketo, HubSpot, and sales tools such as Salesforce and Outreach
- Adept at project management and cross-functional collaboration, enjoys working independently or as part of a team
- Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms
Key Responsibilities :
Key Collaborators :
Working At Tulip
We are building a strong, diverse team that values hard work, families, and personal well-being.
Benefits of working with us include :
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
