Description
At Turf Valley Resort, we pride ourselves on providing a relaxing, peaceful atmosphere to ensure deep relaxation, as well as a peaceful retreat. Our resort offers breathtakingly scenic views of gently waning sunsets, which overlook the pinnacle of our property, as well as our newly renovated and carefully maintained golf courses. Located in Central Maryland, we are a short drive from Baltimore and Washington, DC. Turf Valley offers an inclusive and diversified work environment that emphasizes teamwork and career growth. We pride ourselves on being a family owned and operated business, and we truly see our employees as an extension of the family. Come join the family and see why 32% of our managers started as hourly employees and 56 % of our employees have been here for 10 years. Work above par, drive your own cart through life & play the whole 18 holes with us here at Turf Valley Resort
We are looking for a Director of Sales.
The Director of Sales is the leader of the property's group sales efforts. This position will oversee the team's reactive and proactive sales efforts. Providing day to day leadership oversight to the Account Executives while having a shared responsibility in building value-based customer relationships. The Director of Sales will have the accountability for verifying that the team maximizes group revenue opportunities. This role will also ensure growth in the teams sales skills as well as motivating the team in the ever changing selling environment.
LEADERSHIP RESPONSIBILITIES :
Responsible for the success of all positions in the Sales Department
- Director of Catering
- 3) Hotel Account Executives
- 2) Catering Account Executives
- 1) Meetings Express Account Executive
- 2) Convention Services Managers
- 2) Catering Services Managers
- 1) Sales Administrator
MANAGEMENTMENT RESPONSIBILITIES :
Create the annual booking goals for the sales members.Develops and manages group sales revenue and operation budgets and provides forecasting reportsDevelops and implements group sales initiativesShared responsibility to develop and implement marketing plans that address sales revenues, value-based customer relations, increase market shareExecutes and supports Turf Valley Resort's customer service standards and resort brand standardsShared responsibility in participating in industry events and tradeshowsManages the reactive and pro-active sales approachWhen necessary, solicit and book new businessCoordinate and deploy sales resources on-property to communicate and sustain any sales strategies or selling initiativesResponsible for accuracy in all proposals to ensure pricing structures are maintainedResponsible for reviewing and ensuring accuracy in all contracts before they are presented to the client.Ensure accuracy and consistency in communication in all banquet event ordersMonitors and when necessary, handles effective resolution of guest issues. Involve property leadership team as necessary and appropriateTrain and mentor sales associates utilizing all available on the job training toolsDIRECTOR / EXECUTIVE RESPONSIBILITIES :
Develop close working relationships with operations teams to execute sales strategiesShared responsibilities in growth and development plans for the companyMaintain accountability to ensure the Sales Department maximizes revenues, up-sells and accurately forecasts revenuesApprove all purchase orders for departmental needsDevelop departmental budgetHandle annual forecast for banquet and rooms revenue for budgeting purposesOversee and approve all departmental spending to ensure budget is not exceededAttend Executive Committee Meetings weeklyAttend Weekly meetings with Directors as needed / scheduledAttend Quarterly meetings with Food and Beverage Director and Banquet ManagersMeet with ownership on an as needed basisMeet regularly with Director of Marketing as neededBe proficient in booking systems for catering and guest roomsBe the role model for the sales experience Turf Valley Resort wants their clients to haveAdhere to all state and federal laws and regulationsMaintain a drug free environmentPERSONNEL :
Partner with Human Resources to attract, develop and maintain strong employment for the Sales Department that is able to meet the strategic priorities of the company.Champion leadership development and workforce planning through assessment, and development of diverse, top-tier talent that can lead the organization and strengthen the leadership bench for the future.Prepare and implement onboarding training of all new employeesJob responsibilities
Understanding pricing structure and sales strategiesShadowing sales and operations teams to best understand the services we providePolicies and proceduresConduct 90 day and annual reviews for all members of the departmentGenerate and approve paperwork for Human Resources for salary increases, performance reviews, holiday leave, etc.Conduct daily stand-up meetings to communicate the days goals and weekly meetings to communicate the departmentalEstablish, Implement and Maintain departmental standards and proceduresMonitor weekly, monthly and annual progress of the sales members prospecting, booking goalsMaintain staff motivation and moralDevelop and implement team building activities and sales trainings as an investment into maintaining a positive work environmentPhysical Demands :
Ability to Communicate Professionally and Effectively Through Writing and SpeakingAbility to Use Computer ProficientlyStanding, Lifting and BendingProfessionally Represent Turf Valley Resort at Trade Shows / Networking EventsEducation and Work Experience :
2-year degree from an accredited university in Hotel and Restaurant Management or related major. PreferredMinimum of 4 years' experience in sales at a full-service hotel. RequiredAbility to demonstrate skills required to hold this position.
