What are the responsibilities and job description for the Marketing Coordinator position at Turn2Partners?
Duties and Responsibilities
General Marketing :
Develop, execute, and manage email and social media marketing campaigns to promote the Firm’s product lines, service areas, and training programs.
Identify and share Firm updates, industry news, and blog posts on social media, including drafting copy and designing graphics.
Organize and maintain all Firm-related marketing assets, such as attorney photos, biographies, videos, and advertisements.
Monitor and analyze key performance metrics across marketing initiatives (e.g., website traffic, referral sources, email open rates, print advertising effectiveness) and generate ROI reports.
Manage and update client and prospect mailing lists to ensure accurate and targeted outreach.
Assist in the development of RFP / RFI responses, including coordinating with attorneys, establishing timelines, and formatting final proposals.
Maintain a centralized database of RFP responses and Firm experience.
Design and produce marketing collateral, including flyers, brochures, advertisements, invitations, signage, posters, banners, and PowerPoint presentations.
Serve as the primary contact for all logo-related requests, including branded merchandise, sponsorship advertisements, and promotional materials.
Update and enforce brand style guides, including Firm biographies, practice descriptions, and editorial guidelines.
Supervise and assign tasks to marketing interns.
Website :
Assist with website updates and provide technical support as needed.
Collaborate with the Firm’s website provider on new page development and design enhancements.
Review and analyze Google Analytics reports, offering recommendations to optimize website engagement and performance.
Conferences, Trade Shows, and Sponsorships :
Represent the Firm at industry-related conferences and trade shows, providing on-site support, including booth setup, staffing, and breakdown.
Act as the Firm’s point of contact for industry organizations, managing sponsorships and event participation.
Coordinate all sponsorship activities, including advertisement submissions, payment processing, ticket distribution, and attendance tracking, while ensuring effective promotional efforts.
Experience and Qualifications :
Bachelor’s degree in Marketing, Business, Journalism, or a related field.
Minimum of 2 years of marketing experience, preferably in a professional services environment.
Strong writing, editing, and proofreading skills with excellent attention to detail.
Effective communicator with the ability to collaborate across all levels of the organization.
Ability to thrive in a fast-paced environment with shifting priorities and tight deadlines.
Data-driven mindset with experience in gathering and analyzing metrics to inform decision-making.
Proficiency in developing and managing social media campaigns across major platforms.
Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Suite (Illustrator, Photoshop), Canva, Constant Contact, and WordPress.
Experience with video editing, infographics, and animation is a plus.
Familiarity with Google Analytics, Google Ads, and other SEO and analytics tools.
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