Retail Marketing Coordinator

Job Requirements

Starting Salary: $47,476 /year

Join a dynamic marketing team where you’ll manage loyalty programs, execute promotions, and enhance guest experiences across dispensary and convenience store brands. This role offers hands-on exposure to cutting-edge marketing tools, collaboration with multiple teams, and opportunities to make a real impact on customer engagement. If you’re passionate about marketing, data-driven decision-making, and working in a fast-paced retail environment, this is the perfect opportunity for you!

What does a Retail Marketing Coordinator do?

• Assist with the development, launch, and ongoing management of the Springbig loyalty program for Verona Collective dispensaries.
• Oversee customer engagement through SMS, email, and in-app messaging to support guest retention, repeat visits, and revenue growth.
• Track and report on loyalty program performance, identifying areas for improvement.
• Support Rovertown implementation for convenience stores, helping to create and manage purchase-based promotions tailored to guest behavior.
• Collaborate with internal teams to develop promotional offers and ensure timely execution.
• Analyze campaign performance and recommend adjustments to improve conversion rates and customer response.
• Develop monthly marketing planograms for Maple Leaf, SavOn, Verona Collective, and other retail brands, detailing placement of signage, shelf tags, and promotional displays.
• Distribute planograms to retail locations and conduct on-site audits to ensure compliance.
• Coordinate the production and distribution of signage, ensuring consistency across all retail brands.
• Support the development and execution of multi-channel marketing campaigns for multiple brands, ensuring clear messaging, accurate deadlines, and timely delivery.
• Work with creative teams to ensure marketing collateral (emails, signage, print, and digital) is on-brand and on-message.
• Monitor campaigns throughout the customer lifecycle, identifying opportunities to increase guest engagement and participation.
• Analyze campaign performance using internal data, CRM tools, and external reporting platforms.
• Use data to develop insights and recommendations that improve future marketing campaigns, loyalty initiatives, and guest experience.
• Prepare and present weekly and monthly performance reports for senior leadership.
• Work as a direct extension of the Director of Retail Marketing, supporting the broader vision of marketing strategy across retail and cannabis operations.
• Collaborate with Enterprise Marketing, Retail Operations, IT, and other departments to ensure cohesive marketing execution.
• Serve as a liaison with 3rd-party vendors to coordinate print materials, promotional signage, and creative asset production.
• Maintain a system for tracking marketing requests and ensuring projects are completed on time.
• Keep an inventory of marketing materials and coordinate the timely production and delivery of assets to stores.
• Assist with project management, following up on timelines, tracking deadlines, and ensuring completion of all marketing deliverables.
• Support the development of guest-facing content for retail websites, in-store messaging, and promotional email/SMS campaigns.
• Contribute ideas for creative marketing concepts, seasonal promotions, and guest engagement campaigns.
• Stay informed of industry trends and best practices in guest engagement, loyalty marketing, and customer experience.
• Assist the Director of Retail Marketing with daily tasks, ad-hoc projects, and strategic initiatives.
• Other duties as assigned, take the lead on specific marketing projects as needed.
  
  

Who We Are

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18-hole PGA-level golf courses, and other unique ventures.

Work Experience

Key Attributes we're seeking as a Retail Marketing Coordinator are:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in a marketing role
• Proficiency in project management and communication tools (like Microsoft Excel, Word, PowerPoint, and Google Suite).
• Ability to understand and utilize data from CRM systems and campaign performance analytics.
• Strong project management skills — must be highly organized, able to prioritize multiple deadlines, and manage fast-paced deliverables.
• Excellent written and verbal communication skills, with the ability to create clear, concise messaging for store signage, promotional offers, and guest communications.
• Ability to work independently as well as collaboratively with multiple teams.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Ability to stand/walk for long periods of time and lift up to 50 lbs.
  
  

What We Value

• Positive team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
• We offer support for a successful journey, including hands-on training and opportunities to advance your career.
  
  

Benefits

Why choose Turning Stone Enterprises?

• Paid weekly
• Hybrid schedule (2-days in office per week)
• Paid time off
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
  
  

Why You Will Appreciate Us

We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.

Our commitment to work-life balance and family support is demonstrated through our team member assistance programs. You'll also enjoy our paid time-off program, which includes paid holidays. At Turning Stone Enterprises, your wellness is a priority, and we offer various wellness programs to ensure you're at your best.

In addition, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist team members in achieving their professional aspirations. Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we'll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.