Brand Ambassador

About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.

 TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

What’s in it for you

• Attractive remuneration and healthcare benefits 
• 20 days of paid annual leave per year
• Flexible work arrangement to support your wellbeing 
• Outstanding career development opportunities to realise your full potential 
• Collaborative and inclusive culture where people and performance thrive 

About the role

To educate & share the narrative of the TWE brands & wines in particular Penfolds to strengthen engagement across internal stakeholders, distributors, customers, consumers & media. Driving profitable growth & distribution of the focused portfolio whilst growing, enhancing & protecting brand awareness & equity.

Brand & Wine Education: 

• Lead training, education & immersion across China
• Develop & implement customer & region specific education & training programs to ensure regional & customer goals are meet.
•  Ownership in the development & delivery of brand training tools & practices used by consumers & trade.

Consumer Events & Public Relations: 

• Support the execution & delivery of localized events & public relations initiatives as the brand Representative; becoming the face of the brand in the absence of winemakers. 
• Develop & support strategic luxury brand activation as agreed with local field managers & the Penfolds brand manager. 
• Livestream & short video content input, production involvement and hosting for such occasions

Business Development Support:

• Support the sales team identified growth opportunities within key segments & customers.
• Work with relevant sales & marketing contacts to ensure identified opportunities are successfully converted & then tracked.
• Support local agents & sales representatives to identify & win significant sales & contracts, via brand engagement & education.
• Work with sales team & key influencers to create events or partner with existing events to assist in achieving brand ambitions within the region.

Regional Sales Team Liaison: 

• Develop & maintain strong relationships & levels of influence with the local sales team.
• Work hand in hand with sales leadership to ensure brand goals & ambitions for region & customers are effectively planned for & executed.
• Partner with the sales & local market distributors to identify SKUs requiring development & depletion support.
• As requested by the sales team; develop & manage existing brand relationships with key distributor contacts & important image/prestige accounts, “hand-selling” Penfolds Luxury portfolio.
• Work with sales to develop scorecards to measure local market success & report back to brand team on program activation & regional support.
• Work with sales team requirements to attend priority meetings where education & brand engagement is required.

Customer/Consumer Contact: 

• Act as lead contact for top priority collectors that wish to create a personal relationship with the winery, nurturing those relationships to increase DTC wine sales as the Cellar Club evolves & requires additional support.

Market Analyst: 

• Report back to on local market conditions to assist with strategic planning, identifying markets that require support. 
• Stay ahead of trends & changes in the marketplace ensuring all information is fed to brand, sales & marketing teams.

About you

• Minimum Level 3, preferred WSET L4
• Advanced wine knowledge & or winemaking background.
• Focused wine related institutions.
• Hospitality background which encompasses a business degree.
• Strong inter-personal skills.
• Exceptional communication skills.
• Ability to think creatively & challenge status quo.
• Ability to quickly adapt & take ownership in start-up type environment.
• Ability to understand & manage to superior financial returns.
• Min 5 years’ experience in the trade either with Wholesaler or suppler management.
• Have a proven track record in on-premise sales & educational expertise.