What are the responsibilities and job description for the DIGITAL MARKETING MANAGER position at Twenty Four Seven Hotels?
The Digital Marketing Manager is a creative and results-driven person responsible for leading marketing initiatives, driving growth of the online presence and the execution of paid media strategies to positively impact revenue performance for the hotels in our portfolio. This position will be remote based in California or Arizona or another one of our current markets.
Responsibilities:
- Drives continuous improvement of hotel search engine rankings through link building, keyword-informed copywriting, and recurring content refreshes
- Monitors and maximizes performance of brand websites measured by Conversion Rates, Referral Traffic, and Search Engine Rankings
- Ensures that all third-party hotel listings are optimized, visible, accurate, up-to-date, on-brand and engaging
- Establishes SEO writing guidelines, (e.g., where to place keywords in copy so that it gets the most traffic, how to write effective headlines and how to write effective call-to-action statements)
- Performs regular search audits to gauge each hotel’s visibility on major search engines and information gathering services including technical website analysis, competitive/keyword research and link analysis
- Develops and manages landing pages for paid and email marketing campaigns with Sales and Revenue teams
- Develops integrated digital marketing strategies and tactics such as programmatic display, retargeting, paid search and paid social
- Creates content for online campaigns
- Manages well balanced distribution strategy among direct channels and OTAs to optimize channel mix and search rankings (SERPs)
- Collaborate with Revenue teams to drive fair share on OTAs and promote packages and offers through Travel Ads and co-op campaigns
- Advises on paid placement and ad space for specific OTA’s
- Creates monthly and quarterly reports for stakeholders, owners, hotel leaders and 24seven Hotel executive staff on key marketing metrics, ROI and revenue growth
- Develop and manage marketing budgets, monitor and make recommendations
- Regularly analyzes performance reports to assess the effectiveness and digital marketing campaigns and make data-driven improvements
- Supports and advises hotel management responses to online guest reviews across all channels, including but not limited to TripAdvisor, OTA sites and Facebook
Requirements:
- 4-year college degree preferred (Major in Marketing or related field strongly preferred)
- Minimum of 4 years’ experience in digital marketing, with an emphasis in SEO, e-commerce and online paid campaigns
- Proven track record developing digital marketing strategies and creating content for online campaigns, including SEO/SEM, paid search and/or social media management
- Familiarity with major hotel brand website configuration, third party booking software and other various customer-facing, digital communication channels (i.e. TripAdvisor, Expedia, Yelp, etc.)
- Past e-commerce responsibilities and demonstrative experience with tracking growth and generating analytical reporting
- Experience with managing campaign budgets
- Experience managing multiple brand entities and key hotel markets from both a creative and analytical standpoint
- Highly organized with strong communication skills and a teamwork style to accomplishing goals
- Ability to build positive relationship with internal customers in the field and at the Corporate Office
- Ability to travel locally and overnight up to 30% of the time
California Salary Range for Applicants: $85,000 to $102,000
Our Perks:
Highly competitive salary
Opportunity for Advancement
Medical, Dental, Vision, Ancillary Benefits, 401K
Paid Time Off, Paid Sick Time
Job Training
Associate Referral Program
Hotel Discounts
#HCareers
247Hotels:
An entrepreneurial and spirited hospitality company, Twenty Four Seven Hotels delivers highly specialized services in hotel management, investment and development. After a decade of focusing on upscale select-service hotels, Twenty Four Seven Hotels has firmly established itself in the growing lifestyle hotel market segment with the 2016 opening of the first Moxy hotel in the United States. Concentrated in the Western U.S., Twenty Four Seven Hotels continues to invest in high caliber hospitality talent to support its growing portfolio, currently at 24 managed hotel properties with global hospitality brands including Marriott, Hilton and Hyatt. For more information on Twenty Four Seven Hotels, visit www.247hotels.com. Instagram: @247hotels Facebook: @247hotels
Twenty Four Seven Hotels is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Twenty Four Seven Hotels does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
Notice to California applicants:
The California Privacy Rights Act requires that applicants be informed that Twenty Four Seven Hotels will collect certain personal information during the application process. Personal information collected may include each applicant’s real name, email address, postal address, and similar identifiers. Additionally, Twenty Four Seven Hotels may collect professional and employment-related information, and education information. Twenty Four Seven Hotels does not collect sensitive personal information during the application process.
Twenty Four Seven Hotels will use the personal information collected to contact and communicate with applicants, and to assess each applicant’s qualifications for the job(s) to which they apply. Twenty Four Seven Hotels may also use and share Personal Information as reference checks are conducted. Twenty Four Seven Hotels may also share certain Personal Information provided by applicants to service providers who are engaged by Twenty Four Seven Hotels to conduct criminal background checks. The Personal Information collected will be retained at least two years from the time an application is submitted, and may be retained as long as seven years after termination of employment for applicants who are employed by the Company. Twenty Four Seven Hotels does not sell Personal Information provided by applicants.
Applicants have the right to request that Personal Information collected by Twenty Four Seven Hotels during the application process be deleted or to request that inaccurate Personal Information be corrected by submitting the request in writing to Twenty Four Seven Hotels, 520 Newport Center Drive #520, Newport Beach, Ca 92660, or by contacting the People Resources and Development Department by dialing 949-734-6400.
Salary : $75,000 - $92,000
