What are the responsibilities and job description for the Director of Sponsorship position at Twin Cities PBS?
As the Director of Sponsorship, you will be a dynamic leader responsible for driving the regional and national sponsorship sales strategy and revenue growth for Twin Cities PBS (TPT). Reporting to the Vice President of Marketing, Communications & Brand Strategy, the role requires a strategic sales and marketing professional with a proven track record in sponsorship media sales, strong leadership skills, and a deep understanding of full-funnel marketing strategy and broadcast / digital sponsorship or advertising. The Director will support and mentor team members to meet their goals, while also building out new national and regional expansion channels through prospecting and closing sales. The ideal candidate will be adept at building and managing a high-performing sales team, advancing the client portfolio, developing new multiplatform sales verticals, overseeing the creation of strategic campaigns and corporate sponsorship packages, and collaborating with internal stakeholders on new growth opportunities and strategies. The Director will be data-driven, highly collaborative, passionate about authentic, purpose-driven marketing and sales, and deeply committed to innovation and client service.
Hiring Salary : $100,000 - $115,000 annually (depending on qualifications)
Hybrid Work Environment : Candidates must live in or be willing to relocate to the Twin Cities Metro area.
Responsibilities :
Revenue Growth and Strategy (70% of time)
- Establish sponsorship revenue goals and lead the Sponsorship team to consistently exceed them
- Identify, cultivate, and solicit new national and regional accounts to build out new growth channels
- Pursue new short- and long-term growth strategies that may include developing new sales verticals, expanding targeted client categories, and creating networking and prospecting opportunities
- Evaluate existing client portfolio and lead team to develop a robust sales pipeline of new and established clients
- Analyze data to inform and prioritize sponsorship strategies
- Collaborate cross-functionally to build and implement a full range of digital, broadcast, and event focused sponsorship opportunities and strategic campaigns in close partnership with Marketing, Events, Creative Services, Programming / Traffic, Content, and Development teams
- Work closely with the Advancement team to collaborate on shared revenue goals related to specific projects
Sales Performance and Administrative (15% of time)
Team Leadership and Development (10% of time)
Other Duties as Assigned (5% of time)
Required Experience
Preferred Experience
Knowledge, skills, and abilities :
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $100,000 - $115,000
