Social Media Coordinator

TCK (Twin City Knitting) is an American manufacturer born and raised in the foothills of North Carolina. Founded in 1961, TCK began knitting performance athletic socks and quickly established itself as the industry leader for on-field team socks. We have outfitted athletes’ feet for generations and have built an unrivaled brand loyalty with our customers.

It's more than making socks or a day-to-day job for our team at Twin City Knitting Co.; we are a family at TCK.

Summary: We are looking for a creative and detail-oriented Email Marketing & Social Media Coordinator to develop and execute email campaigns and social media content. This role is responsible for crafting engaging marketing emails, managing social media posts, and ensuring brand consistency across all digital platforms. The ideal candidate is a skilled writer, tech-savvy, and understands digital marketing trends to drive audience engagement and business growth.

Duties and Responsibilities:

• Plan, create, and schedule email marketing campaigns using email platforms.
• Write compelling email copy, design layouts, and manage subscriber lists.
• Track email campaign performance, optimize open rates, click-through rates, and conversions.
• Work alongside Digital Marketing team to publish engaging content across social media platforms (Facebook, Instagram, TikTok, etc.)
• Monitor social media engagement, respond to comments, and grow the online community.
• Analyze performance metrics for both email and social media campaigns and make data-driven improvements.
• Stay updated on industry trends and best practices to enhance marketing strategies.
• Collaborate with graphic designers, copywriters, and marketing teams to align content with brand goals.
• Perform other duties as assigned.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Experience with Canva, Adobe Creative Suite, or other design tools.
• Proven experience in email marketing and social media management preferred.
• Strong writing and editing skills with an eye for detail.
• Proficiency in email marketing tools and social media scheduling tools preferred
• Creative mindset with the ability to create visually appealing and engaging content.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Familiarity with SEO, paid advertising, and digital marketing trends is a plus.

Physical Demands: While performing the duties of this job, the employee is regularly required to stand and sit approximately 50% of the time, walk, use hands, reach with hands and arms, and talk or hear. The employee is frequently required to balance, stoop, and bend. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, ability to adjust focus, and ability to see color.

Work Environment: While performing the duties of this job, the employee is mainly located in an office environment but will regularly be exposed to work near and on the production floor. The employee may occasionally be required to work in our manufacturing environment.

The noise level in the work environment may occasionally be loud.

Twin City Knitting is committed to protecting information under the care of Twin City Knitting commensurate with leading industry standards and applicable regulations. As such, Twin City Knitting provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.

Twin City Knitting is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status. Twin City Knitting participates in E-verify and is committed to compliance with its obligations under all applicable state and federal laws prohibiting employment discrimination. In keeping with this commitment, it attempts to reasonably accommodate applicants and employees in accordance with the requirements of the disability discrimination laws. It also invites individuals with disabilities to participate in a good faith, interactive process to identify reasonable accommodations that can be made without imposing an undue hardship.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Conover, NC 28613 (Required)

Work Location: In person