Marketing Manager

Job Type

Full-time, Flex/Hybrid Work Schedule!!!

Description

About Twin Valley

Twin Valley is a fourth-generation family-owned broadband and communications company based in Kansas. We call small-town Kansas home, and we are fiercely committed to the long-term success of our neighbors. We have been innovating for more than 80 years to help unlock possibilities for families, businesses and communities for generations. As a full-service entertainment provider, we deliver hometown service with the cutting-edge technology of the most connected cities. With Twin Valley, you can tap into the larger world with the most reliable connections, delivered at blazing speeds.

Join in on the Success

At Twin Valley, team members enjoy the core values of a multi-generational, family-run business, combined with the competitive pay and benefits of a leading broadband and communications company. We live, work and play in the communities we serve, and many of our employees grew up in rural Kansas. So we have a special bond with our customers and take pride in providing cutting-edge connectivity to our families, friends and neighbors. It’s no wonder that Twin Valley keeps getting accolades, with recent “Best Places to Work” and “Business of the Year” awards!

Job Summary:

The Manager of Marketing plays a vital role in the execution of the company’s marketing initiatives by managing marketing staff, overseeing campaign development, and ensuring the seamless implementation of marketing efforts. Reporting to the Director of Marketing & Sales, this role focuses on translating strategy into action, driving lead generation, enhancing brand awareness, and supporting organizational growth. This position emphasizes cross-departmental collaboration, working closely with sales, customer service, and operations teams to achieve shared goals. The marketing team’s role in improving the customer experience and driving successful business outcomes—measured by achieving company sales goals—is crucial.

Key Accountabilities:

• LMA: Leadership, Management & Accountability
• Marketing Campaign Execution • Brand Awareness & Communications
• Lead Generation & Conversions • Market Analysis
• Reporting & Metrics

What you bring to the position:

Leadership Qualities:

• A team-first mindset that prioritizes collaboration and leads by example.
• The ability to set clear expectations and foster a culture of accountability.
• Resilience, adaptability, and a commitment to continuous improvement.
• Interpersonal Skills:
• Strong communication and relationship-building abilities.
• A proactive approach to collaboration with internal teams and external partners.
• Operational Excellence:
• A detail-oriented and organized approach to managing projects and campaigns.
• A results-driven mindset with a focus on achieving set goals.
• Passion for Innovation:
• A creative and forward-thinking attitude that embraces change.
• A commitment to delivering superior customer experiences.

You successfully fulfill the following essential duties and responsibilities:

Team Leadership:

• Build and manage an effective marketing team, including hiring, coaching, and conducting performance evaluations.
• Hold regular one-on-one meetings to ensure alignment with goals and responsibilities.
• Handle disciplinary actions and terminations compassionately and effectively as needed.
• Cross-Functional Collaboration:

Collaboration between marketing, sales, customer service and operations leadership and teams is essential to achieving company goals and revenue targets. Each department plays a critical role, and their success is interdependent. A successful marketing leader will:

• proactively foster a "team first" culture, building trust and ensuring open communication across departments.
• work closely with the sales team to align and integrate efforts, including supporting outreach and in-market activities.
• collaborate with the sales, customer service and field operations teams to maintain consistent messaging, improve conversion rates, and deliver a seamless customer experience.
• partner with the operations team to support the achievement of shared organizational goals.
• support product development and customer experience initiatives.
• Marketing Execution:
• Oversee the development and execution of a cohesive marketing calendar for campaigns across digital, print, social, and other media.
• Manage and contribute to content creation, ensuring high-quality deliverables.
• Maintain and enhance the company's brand identity across all platforms and marketing collateral.
• Campaign Management:
• Act as an internal marketing consultant, ensuring alignment of campaign goals with organizational objectives.
• Collaborate with the Director of Marketing & Sales to ensure campaigns meet strategic goals.
• Digital Campaign Optimization:

Achieving company goals requires an omnichannel marketing approach, complemented by the adoption of new technologies and digital marketing strategies to maximize ROI. The ideal candidate will possess a strong understanding of digital marketing and targeting strategies and excel at leveraging both internal teams and external resources to deliver results. While expertise in every area isn’t necessary, a foundational understanding of the concepts and the ability to effectively manage resources and drive outcomes is essential.

• Develop and execute targeted, data-driven digital marketing campaigns across multiple platforms (e.g., social media, search, email, and display) to drive customer acquisition and retention.
• Manage and optimize customer journeys through marketing automation platforms (e.g., HubSpot) to increase engagement and conversions.
• Drive e-commerce sales and improve conversion rates through A/B testing, landing page optimization, and user experience enhancements.
• Create and scale organic and paid social media strategies tailored to consumer behavior in B2C markets.
• Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies, including keyword analysis, on-page/off-page tactics, and pay-per-click (PPC) campaign management.
• Budget Oversight:
• Assist in the development and monitoring of the annual marketing budget.
• Balance cost containment with the pursuit of innovation and quality.
• Continuously refine budget allocation to prioritize high-performing initiatives, maximizing ROI and driving growth.
• Research & Analysis:
• Centralize and report on competitive, subscriber, and industry trends.
• Monitor KPIs and provide regular reports on marketing performance; calculate ROI to ensure marketing efforts are aligned with business goals.
• Leverage customer data and analytics for segmentation and personalized marketing.
• Vendor Management:
• Cultivate relationships with external partners and vendors, ensuring alignment with expectations and timely delivery of work products.
• Continuous Improvement:
• Achieve and exceed performance metrics and maintain the Twin Valley standards of excellence.
• Drive efficiencies, streamline processes, and implement automation solutions.
• Prepare the marketing team and processes to scale as the company grows or expands into new markets.
• Stay informed on the latest developments in marketing, public relations, and telecommunications.
• Other Responsibilities:
• Fulfill other duties as assigned to support company growth and success.

As a successful employee, you will demonstrate the following professional skills as you carry out your position:

• Oral Communications – Speak clearly and persuasively in positive and negative situations; respond well to questions; demonstrate group presentation skills and participate in meetings.
• Written Communications – Write clearly and informatively, edit work for spelling and grammar; present numerical and statistical data effectively and read and interpret written information.
• Presentation – Deliver business, non-technical, and limited-technical presentations.
• Leadership – Lead people and get results through others in a positive and inspiring manner.
• Management – Organize and manage multiple priorities.
• Ethics – Treat people with respect; keep commitments; inspire the trust of others; work with integrity and ethically; uphold company values.
• Organizational Support – Follow company policies and procedures and complete other duties as assigned.
• Judgment – Include appropriate people in decision-making process.
• Interpersonal Skills – Maintain confidentiality; keep emotions under control; listen well.
• Strategic Thinking – Develop strategies to achieve organizational goals; analyze market and competition; identify external threats and opportunities and adapt strategy to changing conditions.
• Planning and organization – Organize and manage multiple priorities; prioritize and plan work activities; use time efficiently; plan for additional resources; set goals and objectives; organize or schedule other people and their tasks.
• Professionalism – Approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments.
• Adaptability – Adapt to changes in the work environment; manage competing demands; deal with frequent change, delays, or unexpected events.
• Detail & Task Oriented – Manage and follow through on multiple tasks, items and communications in a timely manner; perform tasks with a high-level of accuracy and attention to detail.

Preferred Qualifications:

• Bachelor’s degree in integrated marketing, communications, or relevant field of study.
• Proven experience in marketing management, with a focus on campaign execution, modern marketing tactics and automations, and staff development. Experience in working closely with B2B and B2C sales teams preferred.
• In-depth knowledge in effective use of marketing tools and platforms.
• Excellent written, verbal, and visual communication skills.
• Telecommunications product and industry knowledge preferred

You will embrace the ISG Technology Core Values:

Humor & Fun

• We believe it’s important to take time outside of work to spend time with family and keep the wind in our sails.
• We collaborate and value sharing our unique perspectives.
• We’re inclusive and create activities that align with people’s interests and passions.

Resilience

• We pride ourselves in meeting high-pressure challenges.
• We never quit and demonstrate the ability to see daunting assignments through … successfully.

Lead by Example

• We demonstrate courage in having crucial (and sometimes “tough”) conversations.
• We are reliable and highly accountable in our use of systems and tools.

Continuous Improvement

• We’re creative thinkers who can adapt to evolving situations.
• We’re humbly confident, know our stuff, are willing to coach and be coached.
• We’re willing to make “healthy” self-sacrifices for the greater good.

“Team First” Initiative

• We are pro-active and stay on top of training and certifications.
• We willingly take on more responsibility if we see a need and can assist.
• We view individual accountabilities as representing the whole team.