Senior Performance Media Associate (Programmatic)

Job Title:

Senior Performance Media Associate (Programmatic)

Job Description:

Do you direct programmatic media like an air traffic controller? Do you pull all the right strings, like some sort of puppet master savant? Then maybe your considerable skills would be a perfect fit at Two by Four. We’re looking for a Senior Performance Media Associate who will translate business and marketing objectives into impactful programmatic and retail media activations. This magnificent media maven will have oversight and responsibility for the day-to-day management of all self-serve programmatic media at the agency and its proper implementation. If you’ve got the trading chops, we’ve got a job waiting for you. 

Reports to: 

Director, Performance Media & Analytics

Job Purpose: 

The Senior Performance Media Associate (Programmatic) is responsible for leading the management of day-to-day execution and operations of paid media campaigns across programmatic channels, e-commerce/retail media, and other biddable media platforms.

Responsibilities

• Ability to setup and manage programmatic campaigns for a variety of clients across industries with varying awareness, traffic, and sales goals.
• Strong executional experience trading in DSP platforms like Adelphic, The Trade Desk, and/or DV360.
• Strong knowledge of programmatic best practices with a keen eye to executional details.
• Ensures that client budgets are being utilized as effectively as possible—this includes building new campaigns, budget management, ongoing optimization and testing new channels/tactics/audiences/creative/etc.
• Collaborates with the broader strategic planning team on budget setting, plan development, competitive trending, etc.
• Leads the creation of trafficking documents and timelines, coordinating with internal (account/production/creative) teams to ensure deadlines are met.
• Executes test-and-learn (A/B) programs to identify audience and creative optimization insights and learnings to ensure client goals are met.
• Builds, optimizes, and reports on programmatic and e-commerce campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics.
• Leads the pre- and post-launch QA process for programmatic media and traffics campaigns to ensure that all creative is uploaded properly and that all tags/pixels are firing so that campaigns launch on time and performance metrics can be properly tracked.
• Ensures proper daily pacing, vendor monitoring and optimization of campaign performance.
• Experience auditing programmatic accounts to QA setup and look for tactical expansion opportunities.

Qualifications

• Bachelor’s degree and 3 years’ experience in programmatic execution
• Strong familiarity DSP platforms (Adelphic, TTD, DV360)
• Experience in retail media/e-commerce platforms (Walmart, Amazon, etc.) and performance analytics platforms (Looker, Google Analytics, Tableau, etc.)
• Team player with strong communication and organization skills
• Self-motivated and able to work under own initiative

Performance and Accountability Measures

• THIS IS A PREDOMINATELY “WORK FROM THE OFFICE” JOB. While we currently offer “Work from Home Wednesdays”, this job requires that you work in our Nashville office Mondays, Tuesdays, Thursdays, and Fridays.

Benefits

• Health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave and STD/LTD insurance and more.

Solicitation

• Direct applicants only. No agency solicitations of any kind.