What are the responsibilities and job description for the Senior Director Strategy and Consulting - NYC,NY position at Two95 International Inc.?
Title – Senior Director Strategy and Consulting
Position – Contract (6 Months)
Location – NYC,NY
Rate- $Open(Best Possible)
Required Skills:
- Express complex ideas in conversation, presentation and prose
- Synthesize qualitative and quantitative input from multiple sources to generate insights
- Develop marketing strategy frameworks and program roadmaps
- Conversant in performance analysis, test design, data actionability and their impact on marketing activation across channels
- Conversant in business case development
- Foster a highly-collaborative working environment to generate participation from diverse perspectives
- Ability to navigate a diverse and matrixed organization and team structure
- Player/Coach approach to team leadership and strategy development
- Lead cross-functional strategy development in a dynamic and fast-paced environment
- Write insightful creative briefs and steward the creative process
- Originate and edit presentations to create excitement and sell ideas
- Comfortable operating in an ambiguous and dynamic environment
- Ability & willingness for international travel up to 20%
- 12-15 years developing marketing strategies at an agency, consultancy or within a marketing department
- Must have experience developing strategies and activations across at least two (and preferably three) of: addressable media, CRM, owned marketing/ecommerce site
- Familiarity with the Telco and consumer electronics industries
- Initiated, managed and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc.
- Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
Note: If interested please send your updated resume and include your rate requirement along with your contact details with a suitable time when we can reach you. If you know of anyone in your sphere of contacts, who would be a perfect match for this job then, we would appreciate if you can forward this posting to them with a copy to us.
We look forward to hearing from you at the earliest!
