What are the responsibilities and job description for the Sr Manager DMP / Marketing Science Chicago, IL position at TWO95 International?
Position 1 :
Title : Senior Manager; DMP / Marketing Science
Location : Chicago, IL
Duration : 2-3 month contract with possible extensions or conversion
Rate : $Open
Qualifying Criteria :
Core DMP strategy / discovery project (Salesforce)
Determine use cases, capabilities, data and integrations needed
Define future Salesforce DMP requirements, priorities and roadmap
Create initial operating model discovery and ideation
Requirements :
Bachelor’s Degree required preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, or Information Management
7 years of relevant experience with digital channels and data driven marketing including demonstrable expertise with marketing technologies, campaign management systems, conversion rate optimization platforms, ad serving platforms, web analytics systems and data management platforms
Expertise with Salesforce DMP is the focus (formerly called Krux)
A secondary option would be experience with Adobe Audience Manager or Oracle Bluekai, or Neustar
B2B experience will be a nice plus
Not a customer facing role, but strong communication skills are desired
Flexible with travel when necessary (not a week-week occurrence)
Position 2 :
Title : Senior Manager; Marketing Science
Location : Chicago, IL
Duration : 2-3 month contract with possible extensions or conversion
Rate : $Open
Qualifying Criteria :
Core marketing strategy / discovery project
Assess and evaluate the marketing technology stack and operational processes to identify opportunities that will enhance customer communication strategies, increase speed to market, and create operational efficiencies. This includes :
Technologies that enable personalization : § Dynamic Creative Testing § Decision Management § Content Management § Digital ID Management § Campaign Management § Data Management Platform (DMP) § Personalization Reporting & Insights
Platforms to use for site personalization and combination of platforms that work best together to drive toward objectives
Process maps that drive operational efficiencies – getting campaigns into market
Provide a series of documented recommendations, which are specific and applicable to short-term and long-term goals
Requirements :
Bachelor’s Degree required preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, or Information Management
7 years of relevant experience with digital channels and data driven marketing including demonstrable expertise with marketing technologies, campaign management systems, conversion rate optimization platforms, ad serving platforms, web analytics systems and data management platforms
Passionate about marketing with an obsession for getting under the skin of a business (the numbers) and understanding how it works and makes money
Consulting and activation experience with marketing technology vendors such as Google, Adobe, Oracle, Salesforce, IBM, and Microsoft
Experience in data driven campaign development and optimization, including but not limited to : digital design / user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics.
Previous B2C or EBusiness experience will be a huge plus
Flexible with travel when necessary (not a week-week occurrence)
Note : If interested please send your updated resume and include your rate requirement along with your contact details with a suitable time when we can reach you. If you know of anyone in your sphere of contacts, who would be a perfect match for this job then, we would appreciate if you can forward this posting to them with a copy to us.
We look forward to hearing from you at the earliest!
Ajith Kumar |Sourcing Expert
TWO95 International Inc,
1) 856 528 3312 Ext 1244
- Ajith.kumar@two95intl.com
1101, N Kings Hwy, Suite #200 Cherry Hill ,NJ 08034.
