Channel Manager

Job Title: Channel Manager

Location: Hybrid

Company Overview: TWT Audio is a leading manufacturer of headphones and headsets, serving a variety of industries including education. Our mission is to provide innovative, high-quality solutions that enhance learning environments and empower educators and students alike. As we expand our presence in the education market, we are looking for an experienced and dynamic Channel Manager to drive the growth and success of our education-focused distribution channels.

Position Overview: We are seeking a results-oriented Channel Manager to support our sales and partner relationships within the education sector. The Channel Manager will be responsible for developing and executing strategies to grow our market share, foster strong partnerships with education-focused distributors, resellers, and educational institutions, and increase revenue from our product offerings. This role requires a deep understanding of the education market, excellent communication skills, and the ability to identify new opportunities for growth. The ideal candidate will be proactive, comfortable working independently, and skilled at engaging with partners in person to maximize business opportunities. This position will report to the Vice President of Sales. 

Key Responsibilities:

• Channel Development: Identify, recruit, and develop new channel partners within the education sector, including distributors, resellers, and educational institutions.
• Manage Sales Territory: Manage and grow sales in the education channel in designated states under direction of the Vice President of Sales.
• Strategic Planning: Develop and execute go-to-market strategies and plans to increase product adoption, sales, and visibility in the education market.
• Relationship Management: Cultivate strong, long-lasting relationships with key partners and resellers in the education sector to ensure loyalty and mutual success.
• Sales Enablement: Provide partners with necessary tools, training, and resources to effectively sell and promote our products to educational institutions.
• Market Analysis: Monitor trends and gather competitive intelligence to adapt strategies and remain competitive in the education channel.
• Collaborative Sales Efforts: Work closely with the internal sales, marketing, and product teams to align channel strategies with broader business objectives.
• Channel Support: Offer ongoing support to channel partners, addressing any issues that arise and ensuring timely communication and resolution of customer needs.
• Performance Tracking: Monitor and evaluate channel partner performance, track sales results, and ensure targets are met, adjusting strategies where necessary.
• Event Participation: Represent the company at education-related events, conferences, and trade shows to promote products and strengthen brand presence in the education sector.
• Marketing Support: Assist with the marketing efforts into the education channel at the direction of the Vice President of Marketing.

Qualifications:

• Bachelor’s degree in Business, Marketing, Education, or a related field.
• Minimum 5 years of experience in channel management or sales, preferably within the education or technology sector.
• Strong understanding of the education market and key decision-makers, including K-12, higher education institutions, and educational technology resellers.
• Proven track record of managing and growing distribution channels.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to develop and execute strategic sales and marketing plans.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a cross-functional team.
• Familiarity with CRM and sales management tools.
• Willingness to travel as needed for partner meetings, events, and conferences.

Why Join Us?

• Be part of a forward-thinking company committed to innovation and growth.
• Work in an inclusive and supportive team environment.
• Competitive salary, commission and benefits package.
• Opportunities for professional development and career advancement.