What are the responsibilities and job description for the Business Development Representative position at Tyfone?
About Incent:
Incent is the leading and best-in-class provider of B2B youth banking services to US banks and credit unions. We are a wholly owned subsidiary of Tyfone and we enable financial institutions to provide and empower parents with the digital tools they need to help their kids learn, develop, and apply good money management habits throughout their life. Our solutions help kids learn and apply their knowledge to real-life earning, spending, saving, giving, and borrowing money.
We are an equal-opportunity employer and we encourage candidates from diverse backgrounds to apply.
About the role:
As a Business Development Representative role will prospect and manage the new business growth for Tyfone’s youth digital banking subsidiary, Incent. You will be responsible for identifying and contacting potential new bank and credit union customers, qualifying leads, building relationships, and generating sales opportunities by utilizing outbound prospecting methods like cold calling and emailing, ultimately handing off qualified leads to the sales team to close deals. This is a key role in driving new business growth by actively managing the sales pipeline through lead generation and initial customer engagement.
Responsibilities include (but are not limited to) the following:
- Strong communication skills: Excellent verbal and written communication abilities to effectively engage with potential customers.
- Sales acumen: Understanding of the sales process, including lead generation, qualification, and closing techniques.
- Persuasive selling: Ability to articulate the value proposition and effectively convince prospects to move forward in the sales cycle.
- Relationship-building skills: Ability to build rapport and trust with potential clients quickly.
- Time management: Efficiently manage a large volume of leads and prioritize tasks to meet sales targets.
- CRM proficiency: Familiarity with CRM software to track lead information and manage the sales pipeline.
- Market knowledge: Understanding of the industry, target market, and competitor landscape.
Required Skills:
- Lead generation: Actively prospect for new clients through research, cold calling, email outreach, and networking to identify qualified leads.
- Lead qualification: Screen bank and credit union prospects to assess their lifecycle banking needs and determine if they are a good fit for Tyfone’s signature youth digital banking solution.
- Relationship building: Establish initial contact with potential clients, build rapport, and nurture relationships through personalized communication.
- Sales pipeline management: Manage and update the sales pipeline by tracking lead progress within a CRM system.
- Customer presentations: Deliver compelling presentations to prospective clients highlighting the value proposition of the company’s offerings.
- Collaboration with sales team: Work closely with the sales team to hand off qualified leads, provide necessary information, and support the sales process.
- Data analysis: Analyze market trends and customer data to identify potential opportunities and refine sales strategies.
- Reporting and communication: Regularly update sales managers on lead activity, progress, and key metrics through reports and presentations.
Education & Experience:
- Bachelor’s degree or equivalent education and/or work experience required
- 1-3 years experience in software lead generation, ideally within the Fintech or Digital Banking industry
- Strong track record of achieving sales targets and exceeding expectations
What you bring:
- Proven track record of achieving and exceeding performance goals.
- Expertise with tools like HubSpot, Salesforce, LinkedIn, ZoomInfo, and more.
- A passion for identifying opportunities and converting them into meaningful wins.
- Familiarity with BANT or other qualification methodologies.
To apply, email careers@tyfone.com with the job title as the subject line.
