What are the responsibilities and job description for the TYM North America Inc is hiring: Marketing Coordinator in Rome position at TYM North America Inc?
Job Description
Job Description
Position Summary : Marketing Coordinator is responsible for supporting the marketing department in all facets of project management, including but not limited to scheduling, social media management, maintaining and creating branded materials.
Job Functions :
- Create, maintain and update company websites and branded materials / literature
- Analyze digital data to draw key recommendations around website optimization
- Monitor key online marketing metrics to track overall success
- Create and execute all brand email campaigns / magazine ads / TV commercial ads
- Conduct market research to identify customer trends, competitor offerings and demographic data
- Develop social media strategies; monitor and contribute to external social media sites and outlets including Facebook, Instagram, YouTube, TikTok, LinkedIn etc.
- Communicate with senior management about marketing initiatives and project metrics, as well as brainstorm fresh strategies
- Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
- Manage tactical spend according to the Marketing budget
- Plan, coordinate, and attend National dealer meeting / relevant trade shows
- Review and select vendors for advertising and production of promotional materials
- Support dealers in marketing materials, promotional materials, and necessary information
- Prepare periodic marketing reports as necessary to illustrate marketing program progress
- Manage dealer survey and testimonial process
- Monitor competitive activity and market trends
- Train sales team to provide support at outside marketing events / trade shows
- Provide on-site support at Dealer Open Houses as available and needed
- Report on-site to Buckhead office Monday - Friday from 8am - 5pm
Job Qualifications :
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. This job description also does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of job change.
TYM-North America is an Equal Opportunity Employer that is committed to Diversity and Inclusion in the Workplace.
