What are the responsibilities and job description for the Marketing Director of Performance Athletics position at TYR Sport, Inc.?
TYR Sport, Inc. is committed to providing exceptional customer experiences and delivering innovative products that exceed our customers' expectations.
The Role
We are seeking a seasoned Marketing Director of Performance Athletics to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategies that drive brand growth, increase customer engagement, and ultimately, boost sales.
- Brand Leadership & Strategy
- Develop a comprehensive brand strategy that aligns with our company's mission and values.
- Create engaging content that showcases our products and services, highlighting their unique features and benefits.
- Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
- Creative Direction & Execution
- Oversee the creation of high-quality visual content, including photography, videography, and graphic design.
- Partner with product development teams to launch new products and services.
- Develop and manage budgets to ensure effective use of resources.
- Athlete & Influencer Marketing
- Cultivate relationships with professional athletes, brand ambassadors, and influencers to promote our products and services.
- Develop athlete-driven campaigns and activations that showcase the performance edge of our products.
- Team Leadership & Collaboration
- Manage, mentor, and inspire a high-performing marketing team, fostering a culture of creativity and excellence.
- Collaborate cross-functionally with product, retail, and digital teams to align marketing initiatives with business goals.
- Bachelor's Degree in Marketing, Communications, or a related field.
- 10 years of experience in creative marketing, branding, or content strategy, preferably in performance athletic apparel and footwear.
Requirements & Qualifications
