About Upshop :
Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. We offer an AI-powered, SaaS platform connecting Fresh, Center, eCommerce, and DSD department operations to deliver a simplified, smarter, more connected store experience. Customers running Upshop realize significant improvements in sales, shrink, food safety and sustainability across the entire store. 450 retail chain accounts trust our software in over 50k stores, 35 countries, and 3 continents.
Overview of the role :
As a Senior Manager, Revenue Marketing at Upshop, you'll lead the development and execution of comprehensive Go-to-Market (GTM) strategies that drive growth, enhance customer engagement, and optimize the performance of our platform. The role will collaborate closely with cross-functional teams, including Product, Customer Success, Sales, and Marketing to align strategies and ensure effective execution. This role combines strategic leadership with hands-on management of marketing campaigns, sales enablement, and GTM initiatives.
This is an on-site opportunity (4-5 days per week) that sits within our Austin office and will report directly to the Chief Marketing Officer.
Responsibilities :
Go-to-Market Strategy Development :
- Partner with the CMO to develop, socialize, and execute a comprehensive GTM strategy that supports our quarterly and annual growth goals.
- Continuously evaluate and refine strategies to optimize performance, quality, and efficiency across all growth initiatives.
- Ensure alignment between global and regional strategies, ensuring consistency in messaging and execution.
Oversee Account-Based Marketing :
Plan, create, and optimize global campaigns and programs that drive customer acquisition and engagement, focusing on ABM, email marketing, and events.Collaborate with cross-functional teams to develop campaign themes, creativity, and assets to support all regions.Lead the execution of integrated marketing campaigns, coordinating efforts across departments and regions to maximize impact.Field Marketing Management :
Own the planning, execution, and management of Upshop Altitude experience and field events.Develop and execute strategies for cross-selling and upselling within existing accounts to drive account expansion.Work closely with the key account managers to identify opportunities for growth and align GTM strategies with customer needs.Campaign Enablement and Training :
Translate core campaigns into actionable sales playbooks and training materials, ensuring the GTM revenue team is fully equipped to execute campaigns and achieve growth targets.Build, refine, and review ongoing playbooks and optimize them based on feedback from the field.Create and maintain campaign enablement tools, ensuring timely and effective delivery to the sales team.Leadership and Collaboration :
Lead and mentor Field Marketing Team, fostering a culture of collaboration, innovation, and continuous improvement.Build and maintain strong working relationships with cross-functional teams, including Product, Sales, and Marketing, to achieve business goals.Drive alignment between GTM, Sales, and Marketing teams to ensure clear communication and execution of growth strategies.Qualifications :
Bachelor's degree in Marketing, Business Administration, or relevant field7 years of experience within revenue or account-based marketing3 years of direct people management experienceDeep expertise in Account-Based Marketing (ABM) and enterprise marketing, driving successful programs and achieving monthly goals.Strong interpersonal skills with a proven ability to build relationships with customers, thought leaders, and internal stakeholders.Proven ability to mobilize and execute large-scale events, such as user conferences.Proficient in key marketing tools like HubSpot, Salesforce, DemandBase, and 6sense.Data-driven mindset with a focus on benchmarking and optimizing conversion rates.In-depth understanding of enterprise sales cycles and the ability to adapt marketing strategies accordingly.Proven ability to develop and execute effective tactics that accelerate customer upscale cycles.Preferred Qualifications :
Experience within retail, preferably grocery and / or food & beverageExperience with inventory, supply chain, and retail operationsExperience with SaaS technology solutionsBenefits / Perks :
Competitive salaryEmployer-matched 401(K) planAttractive paid time off policyCareer growth and development opportunitiesHome office support set-up
