What are the responsibilities and job description for the Marketing Manager - Consumer Lending position at U.S. Bank National Association?
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
U.S. Bank is currently seeking a marketing manager for its Consumer Lending business. The marketing manager will be a key member of a cross-functional, agile team responsible for growing the mortgage and lending business through customer-centric, multi-channel marketing campaigns. The marketing manager will partner with the business line and data analytics to develop marketing strategies to drive priority business objectives; collaborate across the team to execute campaigns; and drive continuous optimization using data/analytics and insights.
Additional responsibilities include:
- Connecting business priorities, initiatives, and execution with other internal teams and stakeholders to drive synergy and deliver a connected, unified customer experience.
- Effectively using data/analytics, customer insights, and competitive intelligence to translate business goals into marketing strategies and plans.
- Partnering with data analytics to develop test plans; measure and analyze campaign results; and refine/optimize strategy and campaigns accordingly.
- Working with agency and partners to develop performance marketing campaigns that connect to brand; overseeing implementation and execution to ensure all creative delivers connectivity, consistency, and customer focus.
- Managing marketing budget in accordance with strategy and data-driven results.
- Coaching other marketing team members on campaign strategy and execution. Helping translate and coordinate sprint work across marketing team members.
- Contributing to an environment of problem solving, collaboration, creativity, support, consulting, and partnership.
- Bachelor's degree, or equivalent work experience
- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
- Proven experience creating and leading the execution of multi-channel marketing programs, leveraging customer insights and data to inform strategies and drive decisions
- Experience leveraging digital channels (search, display, email, in-app, etc.) and marketing technology to connect with customers and prospects with the right message at the right time
- Demonstrated leadership, diplomacy, and ability to gain buy-in from diverse teams
- Strong organizational, decision-making, problem solving, interpersonal, and team building skills
- Ability to thrive in a dynamic, fast-paced, matrixed environment
- Excellent verbal, written, and presentation skills; ability to present to executive-level stakeholders
- Curiosity and creativity grounded in strategic mindset
- Understanding, interest, and expertise in the financial services industry a plus
- Agile experience a plus
Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $119,765.00 - $140,900.00 - $154,990.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.Salary : $119,765 - $140,900
