What are the responsibilities and job description for the Director, MPS Brand Strategy position at U.S. Bank?

U.S. Bank Director, MPS Brand Strategy Atlanta, Georgia Apply Now

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive.

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building platforms and ecosystems that help over 1.5 million customers around the world achieve their financial goals. We’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals.

Job Description

We are seeking a dynamic and experienced Brand Director to lead the overarching brand strategy for Merchant Payment Services (MPS), including our global product brand, Elavon, and the development and execution of high-impact campaigns. This role is key in setting the tone and messaging for MPS & Elavon and working collaboratively across regions to ensure consistency in conveying value to the market and our customers / partners.

Key Responsibilities :

Brand Campaigns :

Lead the development, planning, and execution of high-visibility, large-scale brand campaigns / events that elevate our brand and drive engagement.

Collaborate with cross-functional teams (creative, product, digital, PR) to ensure alignment on campaign objectives and deliverables.

Oversee the creative direction, messaging, and strategic positioning of hero campaigns to ensure they resonate with target audiences.

Manage campaign performance metrics and optimize based on results to ensure goals are met.

Provide consultation and guidance to regional / channel teams in adapting global campaigns for local markets.

Brand Governance :

Maintain and update comprehensive brand guidelines for MPS & Elavon to ensure consistency in visual identity, messaging, and tone of voice across all touchpoints.

Act as the protector of the MPS & Elavon brands, reviewing and approving materials to ensure compliance with brand standards.

Lead regular brand audits and updates to refresh guidelines and vendor training based on evolving market trends.

Review new product / program names for compliance with established product architecture and nomenclature.

Vendor and Agency Management :

Manage relationships with external creative agencies, ensuring all projects are aligned with brand standards.

Negotiate contracts and manage budgets for external resources, ensuring maximum value for the organization.

Provide guidance and support to internal teams in delivering high-impact programs that meet business objectives.

Basic Qualifications :

Bachelor's degree, or equivalent work experience

Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills / Experience :

5 years of experience in brand management, with a focus on leading large-scale brand campaigns.

Excellent communication, leadership, and project management skills.

Proven experience managing both hero campaigns and smaller, multi-channel initiatives.

Strong understanding of brand governance, including developing and maintaining brand guidelines.

Experience managing external vendors, agencies, and cross-functional teams.

Ability to think strategically while executing tactically in a fast-paced environment.

Familiarity with global brand management and adapting campaigns for local markets.

Experience with data-driven marketing and performance analysis.

If there’s anything we can do to accommodate a disability during the application or hiring process, please refer to our disability accommodations for applicants.

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. Pay Range : $98,175.00 - $115,500.00 - $127,050.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment.

Applicants must be able to comply with U.S. Bank policies and procedures.

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Salary : $98,175 - $115,500

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