Demo

SVP, Business Banking Data Analytics, CX Insights and Research

U.S. Bank
Minneapolis, MN Full Time
POSTED ON 2/28/2025
AVAILABLE BEFORE 5/25/2025

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

About U.S. Bank

At U.S. Bank, we are committed to driving business banking forward with a customer-first approach. We empower our clients with data-driven insights and seamless experiences, ensuring they thrive in a rapidly evolving financial landscape. Our Business Banking team is at the heart of this transformation, leveraging cutting-edge analytics, predictive analytics, artificial intelligence, and customer-centric insights and strategies to shape the future of financial services.

Role Overview

We have an exciting new leadership opportunity within our Marketing, Analytics & Customer Experience (MACX) organization supporting our Business Banking & Payment Services business lines analytics & customer experience. This new leader will provide leadership and oversight for our Business Banking aligned insights and analytics functions as well as Payment Services : Consumer & Small Business insights function.

This leader will lead, strategize, execute, and optimize company efforts, leveraging data and insights to drive business growth and effectively communicate with target audiences; analyze data and insights to enhance customer experiences, drive business growth, and inform strategic decision-making.

This individual will oversee analysis of customer, product, & journey insights to generate actionable plans that support business unit decision making. The leader will influence development and implementation of the product and pricing strategies.

The focus of the role is on both customers and prospects, from acquisition and engagement, through servicing and retention. The individual will be tasked with building analytical capabilities, including developing predictive models, segmentation frameworks, and product / pricing models. In addition, the leader will oversee our Voice of Customer and customer listening programs and help our internal clients understand client needs.

This includes key partnerships with multiple business lines and functions such as Business Banking Product, Marketing, Sales, and Payment Services Marketing, Analytics, & Sales to manage projects & solve problems.

U.S. Bank is focused on enhancing client service, building new capabilities, and driving efficiency across business units and corporate functions. As such, this individual must bring a desire to lead change on behalf of customers and colleagues alike, and be able to operate in a centralized, highly accountable construct. This individual must strike the right balance between leading change at a swift pace while maintaining a disciplined focus on MACX and the lines of business.

Consumer & Business Banking (CBB) is a national leader in consumer deposits, consumer lending, mortgage origination and servicing, small business banking and small business lending. The organization continues to innovate, evolve, and uphold our reputation and rank as the fifth-largest commercial bank in the United States and one of the best places to work in the country.

Payment Services is the line of business of U.S. Bank that issues credit, debit and prepaid cards to consumers, businesses, and institutions of all sizes. It also facilitates payment processing for businesses globally. The markets served by Payment Services, products offered and its decades of experience in the industry are important differentiators for the bank. Our Payment Services team is organized into two divisions : Payments : Merchant and Institutional (PMI) and Payments : Consumer and Small Business (PCS).

Key Responsibilities

Data & Insights

  • Lead end-to-end analytics across Business Banking, leveraging data insights to improve customer acquisition, retention, and profitability.
  • Identify and implement KPIs, dashboards, and performance metrics to drive business decision-making and operational efficiencies.
  • Utilize tools like SAS, SQL, Python, R, or other analytical software to analyze and interpret data.
  • Apply statistical methods to analyze data and derive meaningful insights.
  • Understand business goals and objectives to align insights strategies and outputs with overall business objectives and expected outcomes.
  • Analyze and synthesize data to produce predictive insights, supporting business and channel partners to inform business strategies and decision-making.
  • Present data and insights in a visually appealing and easily understandable format.
  • Identify, evaluate, and acquire relevant data sources and their locations, collaborate with data providers, ensure data quality and security, maintain infrastructure.

Customer Experience (CX) Insights

  • Foster a deep understanding of customer needs, emotions, and pain points to drive empathetic and customer-centric decision-making while staying updated on emerging trends, technologies, and consumer behaviors.
  • Map and analyze customer journeys across touchpoints to identify pain points, opportunities, and areas for improvement, enhancing the overall customer experience.
  • Design and conduct research studies and surveys to gather insights on customer preferences, behaviors, and satisfaction levels, informing CX strategies and improvements.
  • Leverage voice of customer (VoC) insights, CSAT data, and behavioral analytics to improve service offerings and product innovation.
  • Champion and partner on inner and outer loop processes .
  • Collaborate with Product, Marketing, Business Line and Technology teams to optimize customer experiences, enhance self-service capabilities, and streamline customer journeys.
  • Leadership & Collaboration

  • Build and lead a high-performing team of data scientists, analysts, and CX strategists, fostering innovation and continuous learning.
  • Partner with senior executives and cross-functional teams (Business Line, Marketing, Technology, Product, and Digital) to align data analytics and CX initiatives with business objectives.
  • Act as a thought leader, presenting insights to executive leadership and influencing key strategic decisions.
  • Develop strategic plans, define goals, identify target segments, collaborate cross-functionally, monitor trends, allocate resources, review, and adjust plans.
  • Identify and address challenges, develop innovative solutions, and drive continuous improvement.
  • Quickly adapt to changing market conditions, technologies, and customer preferences.
  • Administration & general management (e.g., driving transformation, efficiency goals, financial aspects including capital expenditures, billing, contracts, & leadership and talent planning).
  • Qualifications & Experience

  • 15 years of experience in data analytics, customer experience, or a related field, with a proven track record in banking, fintech, or financial services.
  • Master's degree preferred in Data Analytics, Business, Finance, Economics, or other quantitative field.
  • Deep expertise in data analytics, predictive modeling, and customer experience .
  • Strong knowledge of business banking products, lending, payments, and financial services for small to mid-sized businesses.
  • Proficiency in SQL, Python, SAS, Power BI, Tableau, or similar analytics tools.
  • Experience with CX platforms, Qualtrics experience manager, and digital banking technologies.
  • Strategic mindset with exceptional leadership, communication, and stakeholder management skills.
  • Expert ability to plan, execute, and analyze research projects & surveys aimed at understanding and improving the customer experience while also being able to understand and share the feelings, emotions, and needs of customers.
  • Expert / advanced ability to align people and culture with changes in business strategy, structure, technology, and business processes.
  • Expert knowledge of and skills related to marketing technology stack and staying updated with technology trends including the ability to understand and familiarity with the concepts, principles, and techniques used in statistics.
  • Expert / advanced ability to effectively plan, execute, and oversee the selection, evaluation, and ongoing management of vendors and agencies.
  • If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

    Benefits :

    Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
  • EEO is the Law

    U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

    E-Verify

    U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

    The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range : $170,255.00 - $200,300.00 - $220,330.00

    U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and / or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

    Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

    Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.

    Salary : $170,255 - $200,300

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