Marketing Programs Manager

This role is a hybrid position located at our company's headquarters in Irvine, CA. However, open to fully remote.

Job Description: Marketing Programs Manager  

The Marketing Programs Manager is a dynamic and diverse position involving developing and executing an array of marketing campaigns and activities for architecture, engineering, and construction (AEC) industry target audiences. We are seeking a candidate with a strong background in marketing, particularly in the areas of digital marketing, content creation, and using marketing technology. In addition, the ideal candidate will possess a proactive mindset, excel in collaboration, and communications, and demonstrate exceptional drive and creativity to achieve desired outcomes.

Specific responsibilities include:

Sales and Marketing, Business Unit/Line, and Corporate Support:

·       Collaborate and support Sales and Business Unit/Line leadership with marketing support to achieve goals and commitments.

·       Communicate marketing efforts and plans through meetings and other communication channels.

·       Help plan and attend tradeshows and other events.

·       Create marketing materials, messaging, and campaigns.

·       Support other members of the marketing department taking on various projects.  

Marketing Plans:

·       Assist in developing strategic market plans and activities supporting Business Units/Lines, and company goals and objectives.

·       Achieve, measure, and report ROI.

Industry and Thought Leadership Content and Campaign Development:

·       Demonstrate an intimate understanding of the AECO industry to identify demands for products and services.

·       Develop sales and marketing collateral, including webinars, whitepapers, articles, blogs, presentations, datasheets, web content, and other related materials.

·       Create email and social media campaigns.

·       Develop messaging based on personas and disciplines.

·       Work with 3^rd party vendors on content and campaigns.

·       Cultivate relationships with customers recommended by Customer Success or sales representatives.

·       Look for opportunities to position the company as a thought leader through editorial and speaker engagements.

·       Work cross-functionally with internal departments, including Business Unites, Business Lines, Sales, Customer Success, and external partners, such as manufacturing partners, creative agencies, and marketing vendors.

·       Other duties as needed.

Qualifications:

·       Bachelor’s degree.

·       5 years of professional work experience in marketing.

·       Experience working in design software such as Adobe Creative Suite and Canva.

·       Experience working with CRM and marketing automation platforms, HubSpot and NetSuite specifically, is a plus.

·       Proficiency in MS Office suite.

·       Experience in working in the architecture, engineering, and construction (AEC) industry is a plus.

·       Experience in working in the software industry is a plus.

·       Excellent written, oral, interpersonal communication, and presentation skills with the ability to be persuasive.

·       Ability to work and collaborate cross-functionally and with external vendors.

·       Candidates must be analytical, curious, creative, results-and-detailed oriented.

·       Self-starter who can solve problems with minimal supervision.

·       Thrives in a fast-paced, highly productive, and collaborative environment.

·       Strong organizational skills.

·       Ability to learn quickly with a result-driven mentality.

·       Aptitude for technology and the ability to connect and translate concepts.

·       Flexibility to travel 10%.