Vice President of Marketing

Job Description

Vice President of Marketing – Global Markets:

U.S. Immigration Fund is seeking a Vice President of Marketing – Global Markets to lead the company's international marketing strategy and execution.

This is an on-site position at our Tequesta office, not remote.

Position Overview:

The VP of Marketing – Global Markets will develop and execute comprehensive global marketing strategies to drive brand awareness, investor engagement, and business growth across key international markets with respect to immigration by investment.

This individual will oversee all aspects of marketing, including digital campaigns, branding, content strategy, public relations, and market research.

Additionally, this role will manage marketing budgets, optimize ROI, and ensure alignment between marketing efforts and company goals.

Key Responsibilities:

Strategic Leadership & Global Market Expansion:

• Develop and implement comprehensive global marketing strategies to drive investor engagement and increase brand visibility in key international markets.
• Identify and analyze emerging market opportunities, industry trends, and competitive landscapes to optimize marketing initiatives.
• Collaborate with internal stakeholders to align marketing strategies with business objectives and investment goals.

Brand Management & Communication:

• Oversee all global branding and communication efforts to ensure a consistent and compelling brand presence across all channels.
• Develop strategic messaging and positioning for marketing campaigns, PR initiatives, and investor communications.
• Ensure marketing materials meet industry and regulatory standards while effectively communicating U.S. Immigration Fund's value proposition to global audiences.

Digital & Content Marketing:

• Drive the development of high-quality content for digital platforms, including websites, social media, blogs, newsletters, and investor journey/UX materials.
• Oversee paid and organic digital marketing initiatives, including SEO, PPC, email marketing, and social media strategies to enhance investor engagement and acquisition.
• Lead data-driven marketing campaigns, leveraging analytics and performance metrics to optimize marketing effectiveness.

Budgeting & ROI Optimization:

• Develop, manage, and optimize the global marketing budget, ensuring cost-effective resource allocation and maximum ROI.
• Analyze key marketing KPIs and financial performance metrics to make data-driven decisions and adjust strategies as needed.
• Implement marketing automation tools and CRM solutions to enhance efficiency and improve lead conversion rates.

Public Relations & Industry Events:

• Lead public relations efforts to enhance the company's reputation and credibility within the finance, investment, and real estate sectors.
• Oversee international event participation, sponsorships, and investor summits to strengthen brand positioning in key global markets.
• Manage relationships with media, industry influencers, and strategic partners to drive earned media opportunities.

Team Leadership & Cross-functional Collaboration:

• Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
• Work cross-functionally with sales, investor relations, legal, and executive leadership to drive business objectives through marketing initiatives.
• Establish clear KPIs and performance goals for marketing team members to ensure accountability and success.

Qualifications:

• Bachelor's degree required (master's degree preferred) in Marketing, Business, Communications, or a related field.
• Minimum of 7-10 years of experience in a senior marketing leadership role, preferably within global finance, investment, or real estate industries.
• Proven track record of successfully developing and executing international marketing strategies.
• Expertise in digital marketing, brand management, public relations, and content creation.
• Strong analytical skills with the ability to translate data insights into strategic marketing decisions.
• Experience managing multi-million-dollar marketing budgets and optimizing ROI.
• Exceptional leadership, communication, and interpersonal skills.
• Proficiency in marketing technology platforms, including CRM systems, automation tools, analytics platforms, and social media management tools.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Multilingual proficiency is a plus.

Benefits:

• Competitive executive compensation package with performance-based incentives.
• Full comprehensive benefits package including medical, dental, vision, life, 401(K), paid time off, and more.
• Opportunity for career growth within a globally recognized firm in finance, investment, and real estate.
• High-end, on-site culinary chef providing lunch daily and health-conscious snacks available throughout the day.
• Full-service café with coffee, espresso bar, and tea at no cost to employees.