What are the responsibilities and job description for the Senior Manager, Own Retail position at U.S. Soccer Federation?
Senior Manager, Own Retail
Atlanta, GA
Description
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.
U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
U.S. Soccer is seeking a Sr. Manager, Own-Retail to join our industry-leading team to help drive the growth of soccer in the United States and be a leader within U.S. Soccer’s growing commercial team. The primary responsibility for this role will be to oversee the agency partnership (currently Legends) responsible for managing U.S. Soccer’s digital and event retail. Additionally, the retail experience is a critical touch point in terms of fan engagement and brand positioning and as such all key initiatives and decisions will be developed and coordinated in conjunction with applicable internal stakeholders and resources.
Primary Responsibilities
Responsibilities include, but are not limited to:
Planning:
- Execute and refine the long-term strategy for U.S. Soccer’s overall Own-Retail businesses including revenue goals, customer acquisition practices, product roadmap, and brand extensions.
- Research and implement best practices for omni-channel experience and tactics.
- Oversee the creation and execution of annual promotional plans including seasonal event and marketing calendars.
- Coordinate with Legends to create and implement match day plans for maximizing merchandise sales on site including pre-event communication with fans, on-site branding and signage, customer service, creative transactional processes, and other techniques for enhancing the customer experience and driving revenue.
- Proactively communicate with internal cross-functional team in Events, Marketing, Fan Engagement and Partnership departments to develop and implement enterprise-wide programming.
Management and Execution:
- Monitor product assortment planning, including tracking market trends and identifying gaps.
- Proactively manage communication flow between Legends, licensees, and internal stakeholders.
- Maintain weekly call cadence with Legends on U.S. Soccer Store (online and on-site) operations, promotions, and tracking against long-term objectives.
- Implement digital promotional strategy for the online store including email and social communications, online advertising, SEM, and other tactics.
- Facilitate communication between Legends and stadiums hosting U.S. Soccer National Team events.
- Oversee on-site retail operations at National Team events.
Measurement:
- Forecast and meet annual monetary objectives and key fan engagement metrics.
- Create qualitative goals for U.S. Soccer Own-Retail (online and events) and track performance.
- Develop and maintain a reporting mechanism for U.S. Soccer’s overall retail business.
Requirements
Minimum Qualifications
- Bachelor’s Degree in a relevant field of expertise.
- 5 years of experience in online and on-site retail operations or related fields. A background in, and passion for, soccer, sports and/or entertainment is a plus.
- Strong analytic skills and experience interpreting quantitative and qualitative data and research
- Strong written and verbal communication skills.
- Able and willing to travel up to 50% of the time for partner meetings, key matches, etc.
- Able and willing to work non-traditional hours including evenings, weekends & holidays.
- Able and willing to lift and move items weighing up to 50 pounds.
- General knowledge of soccer
- Capable of working in fast-paced and demanding environments
- Must be able to connect “micro” details to the “macro” vision and mission
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
Desired Qualifications
- Strong understanding of the digital commerce landscape
- Creative strategist with an ability to track and leverage marketplace trends
- Ability to manage multiple concurrent events through multi-tasking and prioritizing efficiently
- Ability to work both independently and as a part of a multidisciplinary team
- Desire to be part of a team and ability to build consensus
- ”Student of the Game” mentality and desire for continual growth
- Accountable for actions/decisions and does not make excuses
- Excellent computer skills, including Outlook, Word, PowerPoint and advanced Excel capabilities
- Exceptional attention to detail
- Multi-lingual a plus
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
