What are the responsibilities and job description for the Manager, Audience Insights & Engagement Job at U.S. Soccer in Atlanta position at U.S. Soccer?
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game : from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.
U.S. Soccer is in a period of significant growth, with ambitious plans for US soccer in the near and far future. We are therefore looking for dynamic servant-leaders to join us on this journey : in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
U.S. Soccer is seeking a highly analytical and strategic Audience Insights & Engagement Manager to join our Insights team within the Commercial arm of U.S. Soccer. This role will partner with Marketing to lead the day-to-day tactical engagement with current and prospective U.S Soccer customers (Insiders, Ticketing, Retail, etc.). This role will be responsible for data analysis, reporting, visualization, and insight generation to optimize fan engagement efforts and drive revenue. The ideal candidate will have B2C experience using engagement data from various sources to inform sophisticated marketing campaigns that leverage automation and deliver relevant messaging at the right time through the right channel.
The Insights team’s goal is to deepen our understanding of USMNT and USWNT fans and inform the strategy / tactics behind every touchpoint with them (Ticketing, Content, Retail, Insiders, Media, Partner Activations, and more).
Primary Responsibilities
- Collaborate with senior marketing leaders as an analytics liaison and thought partner
- Analyze marketing and first-party data to evaluate campaign performance, identify trends, insights, and audience opportunities that inform marketing and fan engagement strategies
- Build and maintain dashboards, connecting multiple data sources, to provide commercial stakeholders with real-time fan analytics
- Develop and deliver recurring reports that measure fan engagement and effectively communicate performance drivers
- Collaborate with data engineering to outline marketing data needs
Minimum Qualifications
Desired Qualifications
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
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