Strategist, Digital Marketing

Strategist, Digital Marketing
CHATTANOOGA, TN
Monday - Friday 8am - 5pm
Position open to remote: No
Grade: ES13
Compensation Range: $62,500-$78,000

Who We Are:
Relentlessly Delivering Big Ideas. U.S. Xpress is one of the nation’s largest asset-based trucking companies. But the most valuable asset we offer isn’t tractors, trailers, or even our exclusive, cutting-edge technology. It’s the collective brainpower of thousands of visionaries and problem-solvers. Together, we are revolutionizing the transportation industry by providing innovative, custom solutions. And, here, we believe in the sanctity of a promise—both to our customers, and our people. When we focus our varied talents on reshaping the future of transportation, that’s what we call the POWER OF U.S.

Why U.S. Xpress?
Right Role. Right Tools. Right People. We invest in our talent starting on day one. You will be provided with personal and professional development opportunities that complement your interests and encourage you to build a career you’re passionate about. Whether it is employee stock options, profit-sharing, 401K, professional development, or our competitive pay, we help prepare you for the future. Be part of an organization that values out-of-the-box thinking and rewards employees for going above and beyond. Curious about the other benefits of working with us? Check out other perks below!

• Medical, Dental, and Vision
• Basic/Supplemental Life
• Accidental Death/Dismemberment
• Health Savings Accounts
• Flexible Savings Accounts
• Company Paid Holidays
• Paid Time Off
• 401k with Employer Matching Contribution
• Employee Stock Purchase Plan
• Paid Parental Leave
• Short Term Incentive Program
• Employee Assistance Program
• Pet Insurance

Primary Position Purpose:

Lead a strategic marketing and advertising approach to fulfill business goals.

Position Functions:

• Lead strategic approach to lead generation efforts of company driver recruiting including: paid performance media, organic media, out-of-home/outdoor advertisement (OOH), and email/text campaigns.

• Generate lead, website, and advertising reports to leadership weekly, monthly, quarterly, and annually utilizing various tools as needed including Microsoft Excel and Google Looker Studio.

• Provide recommendation for the driver-recruiting media planning, budgeting, and go-to-market campaign process.

• Work with media/ad agency vendor(s) to place, optimize, and capture performance of online and offline media across various audiences and sources.

• Lead media partners and other third-party vendor relationships. Report back weekly as needed.

• Ensure strong brand presence is in externally published media, content, and communication.

• Evaluate advertising lead performance to include lead volume, lead-to-hire conversions, and content that is resonating on the site.

• Partner with internal IT team to make strategic improvements that maximize search engine optimization (SEO) and lean generation. Meet and plan projects as needed.

• Utilize website's content management system (CMS) to add and modify content on the website.

• Manage execution of SEO initiatives working with SEO partner and internal stakeholders.

• Evaluate new advertising opportunities and provide recommendations to leadership.

• Manage lead database reengagement strategies and vendors with recruitment leadership including 800 number tracking and web campaign tracking.

• Utilize marketing tools within applicant tracking system (ATS) to generate lead flow and evaluate performance.

• Provide input to the content creation, working with creative team and advertising agencies as necessary.

• Collaborate and share marketing and advertising best practices with other departments in the organization.

• Proactively work to assist others in achieving the organization's objectives.

• Collaborate in-person with all levels of the organization to harness collective intelligence of the workforce.

• Attend all in-person meetings and trainings on recent developments, goals, and objectives. Participate in such discussions by offering input and advice.

Regularly engage remotely and in-person with customers and potential customers to establish rapport, open communication, and expectations.

What We’re Looking For:

Education

• High school diploma or equivalent required

• Bachelor's degree in Business, Marketing, Communications, or related field or equivalent education and/or experience required

• Master’s degree preferred

• Equivalent years of experience are defined as one year of professional experience for each year of college requested

Experience

• 3 years of experience in digital marketing required
• Experience with Google Analytics/GA4, Meta, performance media management, and SEO required

• Transportation, Logistics, and/or Tech industry experience a plus

Skills & Abilities

• Must be flexible and able to work on various projects simultaneously

• Must possess exceptional communication skills

• Must possess strong analytical skills

• Must be detail-orientated and possess strong organizational skills

• Must be able to negotiate, persuade and influence others throughout the organization without direct control

• Must be able to proactively recognize and solve problems that cross divisions and departments

• Must be able to effectively present materials to a group

• Adept at assessing organizational dynamics and managing change

• Works quickly and efficiently. Able to test solutions, learn, and iterate quickly

• Proactive and pragmatic problem solver

• Communicates effectively across multiple mediums

Work Environment / Physical Requirements – Normal office settings.

This job description indicates the general nature and level of work expected for this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Employees performing this job may be asked to perform other duties as required and the responsibilities of the position may change. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

U.S. Xpress is an Equal Opportunity Employer committed to creating and maintaining a diverse workforce.

This role will remain open until it has been filled.

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