Associate Director, Marketing Copywriter

Job Description Summary The Marketing Copywriter is responsible for creating the highest quality engaging and persuasive written content for a variety of marketing channels. As a Marketing Copywriter, you will play a crucial role in driving brand awareness and enhancing our connection with patients, healthcare professionals, shareholders, and key opinion leaders. The ideal candidate will have a strong background in marketing and a passion for creating compelling copy that captivates audiences. Job Description Location: East Hanover, USA Major accountabilities: Content Creation: Develop high-quality, persuasive, and engaging written content for various marketing initiatives, including website copy, social media posts, email campaigns, advertising materials, and more. Brand Voice: Understand and maintain consistency in brand voice, tone and messaging across all marketing channels to enhance brand identity and stakeholder trust. Research: Utilize market research to understand target audiences, market trends and competitors to develop copy that engages those audiences. Collaboration: Work closely with cross-functional teams, including other content creators to ensure alignment of copy with overall Corporate Affairs objectives. SEO Optimization: Utilize best practices for search engine optimization (SEO) to optimize copy for keywords, meta descriptions, headlines, and tags, effectively improving organic search rankings. Conversion Optimization: Write compelling calls to action (CTAs) and create copy that drives engagement and desired behavior. Performance Analysis: Track and analyze the performance of different marketing campaigns and adjust copy as required to improve results and drive continuous improvement. Role Requirements: Bachelor's degree in marketing, communications, journalism, or a related field is preferred. Proven work experience as a Marketing Copywriter or similar role within a marketing team. Exceptional written communication skills with an ability to express complex concepts in a clear, concise and compelling manner. Proficiency in marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing. Strong attention to detail and ability to proofread and edit copy effectively. Creative thinking and ability to generate original, engaging and innovative ideas. Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines simultaneously. EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential. Accessibility and reasonable accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to tas.nacomms@novartis.com call 1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message. https://www.novartis.com/careers/careers-research/notice-all-applicants-us-job-openings Salary Range $130,400.00 - $195,600.00 Skills Desired Collaboration, Communication Medium, Corporate Communication, Curiosity, Employee Engagement, Internal Communications (Ic), Marketing, Media Relations, Multimedia, Photography, Social Media, Strategic Communications, W3 Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives. In the context of China Cross-Border Data Transfer (CBDT) policy, if you need to apply for a position in China, please go to the local Recruiting System TaleNov .

Salary : $130,400 - $195,600