What are the responsibilities and job description for the Product Marketing Manager position at uBriGene Biosciences Inc.?
Job Title: Product Marketing Manager
Location: [Maryland/Remote]
About Us:
We are a leading player in the cell and gene therapy space, dedicated to advancing innovative solutions that transform patient care. Our dynamic team is seeking a driven and creative Product Marketing Manager to spearhead our product marketing initiatives and drive market growth.
Position Overview:
The Product Marketing Manager will be responsible for developing and executing strategic marketing plans for our product portfolio. With 2-3 years of product marketing experience, you will leverage your scientific background (Master’s or Ph.D. in Biology) to translate complex technical concepts into compelling marketing messages. Experience in cell and gene therapy is preferred. You will also manage digital marketing efforts including Google Ads, content creation, SEO, and marketing analytics, and represent the company at key industry conferences (travel required 3-4 times per year).
Key Responsibilities:
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Location: [Maryland/Remote]
About Us:
We are a leading player in the cell and gene therapy space, dedicated to advancing innovative solutions that transform patient care. Our dynamic team is seeking a driven and creative Product Marketing Manager to spearhead our product marketing initiatives and drive market growth.
Position Overview:
The Product Marketing Manager will be responsible for developing and executing strategic marketing plans for our product portfolio. With 2-3 years of product marketing experience, you will leverage your scientific background (Master’s or Ph.D. in Biology) to translate complex technical concepts into compelling marketing messages. Experience in cell and gene therapy is preferred. You will also manage digital marketing efforts including Google Ads, content creation, SEO, and marketing analytics, and represent the company at key industry conferences (travel required 3-4 times per year).
Key Responsibilities:
- Strategy & Messaging:
- Develop and implement product marketing strategies that align with company goals and market needs
- Craft compelling product positioning and messaging to effectively communicate product value
- Market Research & Analysis:
- Conduct market research, competitive analysis, and customer segmentation to identify trends and opportunities
- Analyze market data and performance metrics to optimize marketing campaigns
- Digital Marketing & Content Creation:
- Manage and optimize digital advertising campaigns, including Google Ads, to drive lead generation and brand awareness
- Create engaging content (e.g., blog posts, white papers, case studies) that enhances SEO and supports overall marketing strategies
- New product launch
- Cross-functional Collaboration:
- Work closely with product development, sales, and other internal teams to ensure cohesive go-to-market strategies
- Collaborate with external partners and agencies as needed
- Event Representation:
- Represent the company at industry conferences and events, ensuring consistent brand messaging
- Travel domestically/internationally 3-4 times per year to attend key industry events
- Performance Tracking & Reporting:
- Monitor and report on marketing campaign performance using analytics tools
- Continuously refine marketing strategies based on data insights and feedback
- Master’s or Ph.D. in Biology, with a strong foundation in scientific research; cell and gene therapy experience preferred
- 5 years of experience in product marketing, preferably within the biotech or pharmaceutical industries
- Demonstrated experience with digital marketing platforms, including Google Ads, SEO, and content management
- Proficient in marketing analytics and data-driven decision making
- Excellent written and verbal communication skills, with the ability to simplify complex scientific concepts
- Strong project management skills with the ability to handle multiple projects in a fast-paced environment
- Willingness to travel 3-4 times per year for conferences and industry events
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