Fight Pass Business Analyst

Who We Are:

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 243 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You’ll Do:

The Digital Business Analyst collaborates with UFC’s digital distribution teams and partners (including iOS, Google, etc.) to conduct platform and transactional analysis. This includes researching and analyzing acquisition, churn, and purchase habits to develop recommendations for in-app promotions, social media, marketing and other growth opportunities.

• Collaborates with TVoD, SVoD, AVoD / FAST channel platforms and Google Analytics to be a key resource across UFC’s Digital PPV, Fight Pass, and Digital Content departments.
• Works closely with distribution partners on data analysis and presents findings and recommendations to leaders.
• Develops strategies to drive app downloads, tests creative on app store fronts, and partners with international teams to localize app store experience.
• Manages weekly, monthly, and quarterly reports of TVoD, SVoD, and AVoD business.
• Builds and maintains reports and presentations to communicate performance to leadership.
• Ad hoc assignments, including quantitative analysis, top-of-funnel acquisition trends, and digital KPI’s including acquisition, retention, and churn modeling.

You Have These

• Bachelor’s degree in Finance, Business Administration, or Data Science preferred. 
• 2 years’ experience in Digital Analytics and Strategy, Digital Business Intelligence, Data Sciences, or as an analyst for a tech company or OTT service.
• Must have advance skills in Excel.
• Familiarity with PowerPoint and other Microsoft platforms.
• Familiarity with Apple App Store Connect, Google Play Store, Google Analytics, and digital KPI’s including acquisition, retention, and churn modeling.
• Ability to communicate effectively, orally and in writing, with individuals at all levels of the organization.
• Excellent attention to small details.
• Ability to maintain discretion and confidential information.
• Ability to work autonomously.

TKO unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

TKO is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.