Fight Pass Business Analyst

Who We Are:

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.

The Role and What You’ll Do:

The Digital Business Analyst collaborates with UFC’s digital distribution teams and partners (including iOS, Google, etc.) to conduct platform and transactional analysis. This includes researching and analyzing acquisition, churn, and purchase habits to develop recommendations for in-app promotions, social media, marketing and other growth opportunities.

• Collaborates with TVoD, SVoD, AVoD / FAST channel platforms and Google Analytics to be a key resource across UFC’s Digital PPV, Fight Pass, and Digital Content departments.
• Works closely with distribution partners on data analysis and presents findings and recommendations to leaders.
• Develops strategies to drive app downloads, tests creative on app store fronts, and partners with international teams to localize app store experience.
• Manages weekly, monthly, and quarterly reports of TVoD, SVoD, and AVoD business.
• Builds and maintains reports and presentations to communicate performance to leadership.
• Ad hoc assignments, including quantitative analysis, top-of-funnel acquisition trends, and digital KPI’s including acquisition, retention, and churn modeling.

You Have These

• Bachelor’s degree in Finance, Business Administration, or Data Science preferred. 
• 2 years’ experience in Digital Analytics and Strategy, Digital Business Intelligence, Data Sciences, or as an analyst for a tech company or OTT service.
• Must have advance skills in Excel.
• Familiarity with PowerPoint and other Microsoft platforms.
• Familiarity with Apple App Store Connect, Google Play Store, Google Analytics, and digital KPI’s including acquisition, retention, and churn modeling.
• Ability to communicate effectively, orally and in writing, with individuals at all levels of the organization.
• Excellent attention to small details.
• Ability to maintain discretion and confidential information.
• Ability to work autonomously.

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.