Social Media and Content Management Specialist

About UFCU

As Austin’s largest locally owned financial institution, University Federal Credit Union is a financial institution owned by, dedicated to, and always working for our members. Our mission at UFCU is simple: to provide for the well-being of our members. We’re proud to focus on people — not profits. We deliver fair and honest products and outstanding service, and we work collaboratively within our organization as well as our community to help Members achieve their personal and financial goals.

Consistently receiving awards as the Top Credit Union and Top Mortgage Company, UFCU is proud of its people-first culture. We value our employees as much as our members. We offer an environment where people care about each other – like family. If you want to love what you do, make an impact in your community, and have the power to help people change their lives – then we’re glad you’re here.

Job Summary

The Social Media and Content Specialist will assist in developing and implementing UFCU’s content strategy to enhance our online presence, engage with our community, and promote our brand. This role requires a creative and detail-oriented individual who can support UFCU’s content creation efforts, collaborate with various teams, and ensure the quality and consistency of our content. This job reports to the Digital Marketing Manager.

Primary Objectives:

• Provide project management support for content-related projects to ensure timely and successful completion.
• Support the management and deployment of content across various channels.
• Strategize for growth of engagement and following on Facebook, Instagram, LinkedIn, YouTube, and other added social channels.
• Monitor and analyze creative content performance to better optimize creative across all channels.

Responsibilities:

• Responsible for managing visual social media content.
• Create and co-manage the content calendar.
• Tweak, test, and repeat content with creative team.
• Schedule and manage posting on IG, YouTube, Facebook, LinkedIn, etc.
• Measure, test, and optimize social campaign growth in collaboration with Marketing leadership.
• Grow our social media following through increased engagement across all platforms.
• Improve brand engagement of existing customers.
• Work with Marketing leadership to ensure the voice of the brand come through on all social channels.
• Collaborate with creative team to create timely and relevant content for social media.
• Curate, prioritize, and publish content that is consistent with brand and organizational goals
• Stay on top of social media trends and integrate them on social channels.
• Provide analytics on social performance on a monthly basis.
• Monitor follower/fan comments and replies and respond when necessary with Member Services team.
• Assist with the execution of paid social campaigns

Knowledge/Skills/Abilities:

• Strong understanding of digital content platforms and their respective audiences.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail-oriented with good multitasking and organizational ability.
• Ability to work independently and as part of a team.
• Creative mindset with the ability to think outside the box and generate innovative ideas.
• Basic project management skills to support content-related projects.
• Excellent writing, editing (photo/video/text), presentation, and communication skills.

Competencies:

• Developing Self
• Organizational Impact

Experience

Minimum Qualifications:

• Bachelor’s degree (or equivalent) in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in social media management.
• Experience with content advertising and paid campaigns.
• Familiarity with content analytics tools and the ability to interpret data to drive strategy.
• Proven experience in creating engaging content for digital platforms.

Preferred Qualifications:

• Knowledge of SEO and web traffic metrics.
• Experience with graphic design tools such as Adobe Creative Suite.
• Experience with Sprout Social or similar scheduling software
• Bilingual in Spanish and English. 

Things You Need to Know Before You Apply

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus. The employee is frequently required to stand and walk. Employee will make extensive use of the telephone requiring the ability to effectively and accurately explain complex information.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position may involve periodic stressful conditions. May occasionally require an adjusted work schedule, overtime, and evening/weekend hours. May occasionally move from one work location/branch to another. Public contact position, requiring appropriate professional appearance. Frequent computer use at a workstation up to two hours at a time. The noise level in the work environment is usually moderate.