Manager, Digital Marketing

Job Summary

The Manager, Digital Marketing as the expert in digital marketing, will act as an advocate for the user experience and digital marketing best practices. This position will create engaging and effective digital marketing strategies supported by data that targets our primary market and membership across multiple digital channels, i.e., social media, web, intranet, mobile, online, SEO/SEM, digital signage and email. Leading and working alongside a dedicated team of brand marketers, data analysts, and business development specialists, the Manager, Digital Marketing is a collaborative and passionate problem solver focused on identifying and creating strategies that will harness the attention of our target markets.

The Manager, Digital Marketing manages the digital team including email, social media, and web developers, and reports directly to the Director of Marketing.

About UFCU

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.

In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations, we are guided by our values:

Purposefully Member-Obsessed

We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.

Possibilities Reimagined

We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.

Performance Excellence Rooted in Unwavering Integrity

We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

Essential Functions

Team Leadership

• Lead, inspire, motivate, mentor, and develop team members by providing guidance and training to attain departmental and individual development goals and support organizational needs.
• Serve as a role model in transparent communication, two-way dialogue, and proactive communication to the team.
• Utilize a proactive, ethical, and consultative approach to build a successful and effective team to operate according to UFCU guiding principles, providing guidance and resources and removing obstacles as needed.
• Create an environment that builds, encourages, and rewards teamwork, collaboration, and delivering business value.
• Provide team leadership based on servant leadership principles, caring for the whole person.
• Plan, monitor, and appraise job results with an emphasis on coaching and developing employees to achieve desired performance results.
• Regularly consult with partners to determine team performance and identify opportunities for improvement.
• Help teams achieve their career goals. Ensure team members understand how to have an impact and are aware of that impact when they've made it.
• Embrace and promote a change-oriented and continuous process improvement culture.

Digital Strategy

• Partnering with senior leadership, develops and oversees the roadmap and implementation of UFCU’s digital strategy.
• Ensures online marketing channels are in alignment with the UFCU brand narrative and voice.
• Evaluates, recommends, and implements new online marketing opportunities and technologies.
• Leads SEO strategy and optimization.
• Improves UFCU’s website and intranet usability, design, content, and conversion rates.
• Helps drive content strategies with the creative and marketing teams to optimize digital creativity.

Analytics

• Utilizes strong analytical ability to evaluate end-to-end member experience across multiple channels and touch points.
• Leverages data and analysis to track member behaviors that inform the creation of digital marketing strategies. Must be comfortable creating executables (e.g., HTML emails and landing pages).
• Creates analysis reports, KPIs, and dashboards that communicate the overall digital strategy, performance and its impact on UFCU business objectives to key stakeholders.
• Tracks and optimizes social media engagement.
• Monitors paid digital media channels to help drive overall account opens, provide strategic direction and Point-of-View (POV) on how to optimize future campaigns.

Collaborative Business Partnerships

• Builds internal relationships and serves as the communication bridge between digital marketing, brand marketing, data analytics, and functional areas including virtual retail and IT.
• Partners closely with cross-functional business teams, including Social Media Advocate team, to gain alignment on strategies, tactics and measurement.

Vendor Management

• Assesses current efficiencies, researches vendor partners, and manages the vendor relationship to ensure all digital strategies are maximized.
• Ensures contract work meets service level agreements, quality, brand, schedule, and budgetary requirements.

Budget/Expense Development and Management

• In collaboration with senior leadership and other department managers, establish annual budget with identification of planned expenses for new or enhanced programs and services.
• Ensure effective control of results. Take action to guarantee achievement of objectives that fall within designated budget.
• Actively pursue cost improvement opportunities to reduce capital costs, operational cost, and expenses.

Other

• Performs other duties as assigned.
• Adhere to all company policies, procedures and business ethics codes.
• Complete required regulatory training as assigned.
• Maintain strict adherence and compliance to all laws, rules, regulations and internal controls specific to your role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.

Knowledge/Skills/Abilities

Knowledge

• Expert knowledge of digital marketing strategies, including cross-channel campaigns and personalization best practices.
• Basic knowledge of the credit union’s business operations and broader financial industry.
• Strong knowledge of project management principles and methodologies.

Skills

• Advanced computer skills including proficiency in database software, Microsoft Office Suite.
• Advanced professional verbal and written communication skills with excellent editing, and persuasive and compelling presentation skills.
• Strong facilitative communication skills with all levels of leadership, with the ability to collaborate effectively across both technical and non-technical teams.
• Strong analytical skills and attention to detail to evaluate end-to-end member experience across multiple channels and touch points.

Abilities

• Ability to synthesize large amounts of data into actionable information.
• Ability to be a strategic creative thinker and problem solver who proactively delivers ideas and solutions.
• Strong organizational ability with demonstrated success in project management.
• Demonstrated ability to be service-focused and portray positive energy and professionalism.
• Facilitative and collaborative team member, with openness to ideas and feedback from others.
• Strong ability to prioritize and to meet multiple, tight deadlines.
• Ability to work collaboratively in a fast-paced, diverse, and demanding environment.

Competencies

• Delivering Member Obsession
  • Seeks to understand customers
  • Identifies customer service issues
  • Drives member-focused practices
  • Assures member satisfaction
• Delivering Performance Excellence
  • Maintains focus
  • Measures progress and outcome
  • Ensures accountability
• Delivering Innovation
  • Inspires curiosity
  • Challenges current thinking
  • Supports experimentation
  • Advances ideas to the next stage

Experience

Minimum Requirements

• Bachelor’s Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Minimum of five (5) years in a digital marketing or digital product management environment working with paid and organic social media advertising platforms, web-based content management systems, search engine marketing, and email marketing platforms.
• Minimum of three (3) years formal or informal management and leadership experience developing, influencing, or leading teams.
• Track record of developing brand strategies, promoting brand growth and expansion, and implementing a plan to drive the organization’s message.
• Deep experience and understanding of digital marketing strategies, including cross-channel campaigns and personalization best practices.
• Must be bondable.

Preferred Requirements

• Bilingual Spanish/English
• Experience with a broad set of marketing technology, including Cloud Computing Platforms and Personalization.
• Experience leading technical projects, new platform evaluations, and integrations.
• Proficiency in JavaScript, HTML and SQL.

Physical Demands

The physical demands described are representative of those that must be met by an employee, with or without accommodation, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Frequent

• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus.
• Employee will make extensive use of the telephone and virtual communication platforms requiring the ability to effectively and accurately explain complex information.
• The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds.

Work Environment

The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job.

• This position is required to frequently work at UFCU Plaza in Austin, Texas.
• This position may involve periodic stressful conditions.
• May occasionally require an adjusted work schedule, overtime, and evening/weekend hours.
• May occasionally move from one work location/branch to another.
• Public contact position, requiring appropriate professional appearance.
• Frequent computer use at a workstation up to two hours at a time.
• The noise level in the work environment is usually moderate.

#INDUFCU

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)