Marketing Analytics Associate

(This is a hybrid role, working 3 days in the office and 2 from home.)

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com

The UHS Corporate Marketing and Communications Department is hiring an Marketing Analytics Associate to supports the development, execution, measurement and reporting of impactful marketing campaigns, collaborating with our internal Media Team and external agency partners in our fast-paced and innovative environment. 

Key Responsibilities include:

• Analyzes and provides insights on existing media campaign and website performance reporting, provided by internal teams and external agency partners.

• Reviews key metrics and provides actionable insights based on available analytics data.

• Analyzes on-line user behavior, conversion data, customer journeys, funnel analysis and most importantly, multi-channel attribution.

• Contributes to development of data visualization dashboards in Looker Studio, Heap Analytics and Tableau that pull together disparate data from multiple data sources creating usable data for the marketing and leadership teams.
• Reviews for accuracy and leads report findings and recommendations for improvements to corporate marketing team members and end users. Pulls ad-hoc reporting when necessary.

• Assists in on-going process improvement initiatives. Builds a thorough understanding of how data is organized, how users should be using and thinking about the data.

• Synthesizes and communicates implications of website usage data and provide recommendations, reports and guidance to improve user engagement and site conversion rates.

• Collaborates with internal resources and agency partners.

• Delivers a customer-centric client service and be a visible advocate for marketing success. Builds trust and support for data initiatives.

• Maintains regular contact with acute care hospital marketing directors, behavioral health business development and marketing teams and UHS corporate office clients regarding digital data and analytics.

• Maintains regular contact with marketing leadership to discuss media campaign performance, website engagement results and conversion rates.

Bachelor's degree preferred with 1- 3 years of experience.

• Work experience or relevant college coursework involving digital marketing, data management or reporting including but not limited to: digital analytics, KPI development, and data visualization best practices.
• Knowledge of various analytics reporting deliverables, and visually adapting reports to meet end user needs and project constraints.
• Demonstrate knowledge of structure, capabilities and usage of web standards relating to Google Analytics (or similar platforms) and Google Tag Manager best practices. Microsoft Office suite, in particular proficiency with Excel.
• Excellent writing and presentation skills with experience communicating KPI and trends through data visualizations for leadership.
• Ability to succeed in fast-paced environment with a high-volume workload.
• Ability to juggle multiple priorities and keep stakeholders updated as to deliverable development requests.
• Analytical problem-solving skills, high degree of flexibility, and willingness to learn new technologies, lead change, and develop end user standards.
• Takes personal responsibility and can be relied upon for timely project completion, demonstrates “ownership” regardless of outcome and proactive in exploring and exploiting new opportunities.
• High level of integrity and transparency and a positive attitude.
• Accountable, takes initiative, proactive, strong work ethic and demonstrated team player.
• Able to take direction and comfortable working on both team and individual projects.

This opportunity provides a rewarding career, challenging and rewarding work environment as well as growth and development opportunities within UHS and its subsidiaries, including competitive compensation, excellent Medical, Dental, Vision and Prescription Drug Plan, and 401k with company match.

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Notice

At UHS and all subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates with matching skillset and experience with the best possible career at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail etc. If you feel suspicious of a job posting or job-related email, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449.