Manager, Digital Marketing & Analysis

Job Description

At UL Research Institutes, we know why we come to work.

We have an exciting opportunity for a Manager, Digital Marketing & Analysis , at UL Research Institutes, based in our Columbia, MD office.

The Manager, Digital Marketing & Analysis leads and optimizes marketing operations for the Fire Safety Research Institute (FSRI) to drive efficiency, streamline processes, and ensure the successful execution of research amplification campaigns. The Manager, Digital Marketing & Analysis collaborates with cross-functional teams, including research amplification, communications, data analytics, education and training and IT, to implement and manage marketing technologies, tools, and systems. The Manager, Digital Marketing & Analysis analyzes performance metrics, identifies areas for improvement, and implements strategies to enhance the effectiveness of research initiatives.

UL Research Institutes :

At UL Research Institutes (ULRI), we expand the boundaries of safety science to create a more secure and sustainable world. For more than a century, we have studied the unintended consequences of innovation, designed solutions to mitigate risk and shared our findings with academia, scientists, manufacturers, and policymakers across industries. We identify critical safety and sustainability issues, asking the tough questions because we believe a safer world begins with knowledge.

Fire Safety Research Institute (FSRI)

UL's Fire Safety Research Institute (FSRI) advances fire safety knowledge to address the world's unresolved fire safety risks and emerging dangers. As part of UL Research Institutes, we are committed to sharing our fire safety insights with everyone to advance UL's public safety mission of providing safe living and working environments for people everywhere. Through advanced fire science, rigorous research, extensive outreach, and education in collaboration with our international network of partners, we share with stakeholders the information, tools, and resources that enable them to make better, more fire-safe decisions that ultimately save lives and property.

To learn more, visit FSRI.org.

What you'll learn and achieve :

As the Manager, Digital Marketing & Analysis you will play a key role in the rapid growth of UL as you :

• Oversee and maintain FSRI's digital platforms, including fsri.org, batteryfiresafety.org, smokealarms.org, closeyourdoor.org, neris.fsri.org, materials.fsri.org, fireinvestigation.fsri.org, and training.fsri.org. Ensures the seamless deployment of content, SEO optimization, asset management, and provides troubleshooting and technical support for all sites.
• Lead the development, launch, and ongoing maintenance of a new fsri.org website.
• Manage, enhances, and integrates the marketing technology stack to boost efficiency and enable data-driven strategies.
• Collaborate with amplification, education, and IT peers to execute strategic campaigns.
• Partner with FSRI's marketing and communications team and ULRI's shared services to coordinate and execute FSRI email marketing campaigns and CRM initiatives.
• Oversee the integration, functionality, and security of FSRI's project management, content creation systems, technologies, and databases.
• Partner with marketing strategy experts and data scientists to develop and maintain performance metrics and reporting frameworks that track key performance indicators (KPIs) and assess campaign effectiveness.
• Analyze marketing data to identify trends, patterns, and insights, and make data-driven recommendations to optimize marketing strategies.
• Generate regular reports on marketing activities, campaign results, providing actionable insights to stakeholders.

What you'll experience working at UL Research Institutes :

For the organizations across the UL enterprise, corporate and social responsibility isn't new. We have pursued our mission of working for a safer, more secure, and sustainable world for nearly 130 years, embedding conscientious stewardship into everything we do.

What makes you a great fit :

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes :

Professional education and experience requirements for the role include :

About UL Research Institutes and UL Standards & Engagement :

UL Research Institutes and UL Standards & Engagement are nonprofit organizations dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our wholly owned subsidiary, UL Solutions, advances our shared public safety mission. We fund our work through grants, the licensing of standards documents and the business activities of UL Solutions, which conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools for customers around the world.

To learn more, visit our websites UL.org and ULSE.org.

Salary Range :

108,418.43-$149,075.34

Pay Type : Salary

Salary : $108,418 - $149,075