What are the responsibilities and job description for the Marketing Director position at Ulike Global?
About the Company
http://ulike.com
Ulike Group is a leading international brand in the at-home high-end beauty device sector, offering consumers a safe, effective and convenient self-care experience that replicates the beauty salon at home. Founded in 2013. we have been at the forefront of technology innovation for over a decade.
About the job:
- Develop and implement annual marketing strategies, channel communication plans, and promotional activities to support brand growth.
- Lead market analysis to understand consumer demands and design effective promotional strategies in line with brand positioning.
- Identify product selling points and create innovative marketing campaigns leveraging social attributes.
- Responsible for the implementation and implementation of brand online activities, able to tap user needs and product core values, and carry out innovative marketing exploration and resource integration in the project.
- Ability of data marketing operation, based on data analysis and insight, develop marketing strategies and plans for categories and groups.
- Pay attention to industry dynamics, be responsible for competitor dynamics, industry research and analysis, extract effective information to form information briefs, and dynamically adjust marketing strategies.
- According to the development of the brand industry and the iteration of consumer demand, the relevant marketing programs or experience accumulation that have influence on the industry and sedimentation on the platform will be accumulated.
Profile:
- Master’s degree in relevant field such as marketing or brand management,communication etc.
- 8 years of relevant work experience in luxury/ beauty industry or in brand communication.
- Ability to understand and foresee market trends.
- Strategic thinking and planning paired with hands on mentality for execution.
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