Director of Loyalty, Hybrid

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

THE IMPACT YOU CAN HAVE:

The Director of Loyalty owns and operates all aspects of Ulta Beauty’s world-class loyalty program. This is a critical leadership role in the organization reporting to the Senior Director, Growth Marketing, and leading a team of tenured managers. This individual must work cross-functionally to influence and prioritize the continued growth and success of Ulta Beauty Rewards to strengthen our competitive advantage. This role must be adept at influencing peers and leaders working cross-functionally with key partners in Marketing, Merchandising, E-Commerce, IT, LP and Finance and play a critical leadership role with the executive team, regularly providing updates to C-Level leadership.  

This role is accountable for implementing Loyalty strategies to drive member growth, engagement and retention, sales penetration and long-term profitability, while managing our total costs ($250M points budget, $3M advertising and $5M overhead budget).

This role is accountable to lead all Loyalty program operations (internal and guest-facing) and communications, and ensures flawless execution to maintain our best-in-class member experience. They are responsible for building the Loyalty program roadmap and leading prioritization and implementation to optimize the member experience across all channels (store, site and app). 

Additionally, this role is responsible for leading the strategic visioning of Ulta Beauty Rewards which includes the development and implementation of the value proposition rooted in consumer and competitive insights, and designed to attract and engage the next generation of shoppers to underpin the long-term plan.

Finally, this role is responsible for providing input and expertise to shape and prioritize Personalization capabilities, and lead activations that drive member growth.

CORE JOB RESPONSIBILITIES:

• Manage the Loyalty P&L and budget, which involves driving both top-line and cost management
• Deliver Loyalty program benefits and operations that drive members shopping, spend per member, retention and engagement
• Create Loyalty program optimization roadmap to enhance the member experience across all touch points (store, site and app)
• Provide strategic direction on the marketing and branding that defines the Loyalty program across all channels
• Leverage understanding of customer insights and analytics to provide input on new and enhanced IT and Digital capabilities that drive Personalization, using incremental value to inform prioritization
• Guide cross-functional activation of customer journeys that drive engagement, member growth and incremental value
• Lead nimble product teams to drive responsive and action-oriented tests
• Develop and foster partnerships across the organization to support Loyalty initiatives and drive customer engagement
• Strong collaboration with Digital and IT teams to optimize the customer experience across each stage of the customer journey
• Strong collaboration with Store Operations to understand capabilities and maximize the impact of the Loyalty program
• Lead and inspire a team of up to 4, and provide coaching and feedback to ensure department level standards

THE ESSENTIALS FOR SUCCESS:

• Bachelor’s Degree in business administration or related field, MBA preferred
• 10 years job related experience with a proven record of continuous improvement and achievement
• Deep loyalty program management experience
• Direct people leadership experience
• Proven P&L management experience with strong financial acumen
• Customer first approach, with ability to understand customer journey insights and deliver features to drive growth
• Data-driven mindset with proven track record of hypothesis-driven testing resulting in increased business performance, with a deep set of best practices at their fingertips
• Able to translate insights and ideas into tangible innovations to grow the business
• Demonstrated ability to lead and develop partnerships to create joint value
• Creativity and ability to influence across various lines of business

#LI-Hybrid

#LI-DF1

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.