What are the responsibilities and job description for the Marketing Specialist position at Ultimate Shine Car Wash?
Site Marketing Support
Maintain and communicate location details within all platforms, shared files, digital properties, vendor partners and cross functional teams to ensure accurate and timely execution of marketing initiatives.Align with cross-functional teams on timing for site openings, short or long-term closures and events.Event Management
Independently manage and execute car wash eventsManage, execute and track all local sponsorship and donation requests, events and participationUnderstand trade area market dynamics to develop relevant, integrated marketing strategies and localized plans designed to drive key brand and business metricsWork with local community organizations to ensure integration, exposure and brand awareness within local communitiesConduct pre-event meetings with cross functional teams to gain insights and plan logistics to guarantee event successCommunicate initiatives and timelines to internal teams and vendor partners to ensure deadlines are met for eventsDocument all event details, timing, budgets and post-event analytics in partnership with cross functional teams for post-mortem reviewParticipate in on-site execution of eventsMarketing Execution
Work with marketing team to leverage appropriate marketing channels in promotion of all new locations, both for pre- and post- openingCoordinate updates and modifications to current marketing assets per location. Also, coordinate design and creation of new creative assetsServe as primary marketing point of contact for new locations within the organizationManage creative, media and tactical execution timelines for all event elementsMaintain close communication with internal teams to keep marketing tasks on trackMaintain an adaptable model that ensures consistent replication across the system for all location types (DeNovo, M & A)Reporting And Performance
Develop, allocate, and manage marketing budgets for new site launches, ensuring optimal use of resources to drive brand awareness and engagement.Lead communication of new location marketing plans and status updates to functional areas both in written and verbal communicationCollaborate with functional areas to prepare postmortem briefs for all new location marketing campaignsOther duties as requiredEducation and Experience
Required :
Bachelor's Degree in Marketing, Public Relations, Communications, Business, Liberal Arts or a related field3 years of relevant experience in Marketing or related fieldKnowledge, Skills, and Abilities
Highly proficient in Microsoft Office skills (Excel, PowerPoint, Word)Proficient knowledge in SmartsheetStrategic problem solver with high emphasis in accuracy, urgency and efficiencyA self-starter with the ability to prioritize duties among multiple, concurrent projectsAbility to work independently and complete tasks efficientlySelf-motivated with strong organizational skills and ability to multitask in a fast-paced environmentStrong time management skills and the ability to shift priorities efficientlyTime management and ability to meet deadlinesTeam player mentality. Ability to develop interpersonal relationshipsStrong oral and written communication skillsDemonstrates integrity and ethical behaviorHighly motivated, responsible and resourcefulPhysical Requirements :
Extended periods of sittingThe work environment is typical of an office setting. The noise level is usually quiet.Travel requirements less than 10%Event logistics may require extended periods of standing / walking and the ability to lift 25lbs
This job description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. (All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others). The requirements listed in this document are the minimum levels of knowledge, skills and abilities.
