PPC Specialist

PPC Specialist

Our agency client is seeking a highly skilled PPC Specialist to lead and optimize their paid media campaigns across multiple platforms. The ideal candidate will have extensive experience in Google Ads, Microsoft Ads, and social media advertising, with a strong analytical mindset and a proven track record of driving ROI-positive campaigns. This role requires strategic thinking, hands-on campaign management, and collaboration with cross-functional teams to maximize performance and efficiency.

Hybrid in St Louis, MO- Candidates MUST BE LOCAL

Key Responsibilities:

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms.
• Conduct in-depth keyword research, audience targeting, and competitive analysis to enhance campaign performance.
• Implement A/B testing strategies for ad copy, landing pages, and bidding strategies to improve conversion rates.
• Monitor, analyze, and report on KPIs such as CTR, CPC, CPA, ROAS, and overall campaign performance.
• Stay updated with PPC trends, platform updates, and industry best practices to ensure cutting-edge strategies.
• Manage campaign budgets efficiently, allocating spend based on performance data and business goals.
• Collaborate with content, design, and SEO teams to align PPC strategies with overall marketing objectives.
• Utilize Google Analytics, Tag Manager, and other tracking tools to ensure accurate data measurement and attribution.
• Identify and implement automation strategies for improved efficiency and scalability.
• Provide leadership and mentorship to junior PPC team members.

Requirements:

• 3 years of hands-on experience managing PPC campaigns with significant budgets.
• Strong expertise in Google Ads, Microsoft Ads, and paid social platforms. CURRENT CERTIFICATIONS REQUIRED*****
• Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking tools.
• Experience with bid management, audience segmentation, and remarketing strategies.
• Analytical mindset with excellent Excel/Google Sheets skills for data analysis.
• Familiarity with e-commerce PPC, lead generation, and B2B/B2C advertising.
• Strong written and verbal communication skills, with the ability to create compelling ad copy.
• Google Ads certification REQUIRED****
• Experience with automation scripts and AI-driven PPC tools is a plus.
• Bachelor's Degree Required

pay-per-click

PPC Account Manager

PPC Specialist

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.