Sales and Marketing Director

Sales and Marketing Director

Location: Camarillo

Pay: $100k-112k

Industry: Assisted Living

Qualifications - Position Requirements

• Cleared Criminal Record clearance through the Department of Social Services prior to presence in the community.
• Health screening and TB test results not older than 6 months.
• Possession of a bachelor degree in business, marketing, or related field required.
• Minimum five years marketing and sales management experience.
• Working knowledge of regulatory guidelines for Residential Care Facilities.

About This Career Opportunity

Sales and Marketing Director:

• Responsible for planning, developing, directing and coordinating all aspects of sales and marketing for the Community.
• Develops the annual marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults.
• Participates in planning new unit availability, pricing levels, marketable services, and advertising themes.
• Effective management of a team of marketing professionals and coordination with the Corporate VP of Sales and Marketing.

Overview

The Sales and Marketing Director is responsible to the Executive Director for planning, developing, directing and coordinating all aspects of sales and marketing for the Community. This is accomplished through the effective management of a team of marketing professionals and collaboration with Regional Marketing Consultants.

Responsibilities

• Develops the annual marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults. Participates in planning new unit availability, pricing levels, marketable services, and advertising themes.
• Manages a marketing team of sales and sales support personnel to drive and achieve the Outreach and Marketing plans for the community.
• Manages advertising and promotional expenditures, initiating contracts with advertising resources for ad creation and placement. Oversees creation, editing, and distribution of sales and collateral materials, in concert with overall ECA marketing standards.
• Plans and executes effective outreach to increase community awareness of the Community and quality aging services in general. Represents and promotes ECA and the Community to the larger community through special promotional events, prospective resident seminars, distribution of materials, and presentations.
• Manages sales activities for all levels of care, screening, and interviewing of prospective residents and family members. Negotiates entrance fees and monthly rates with prospective residents.
• Oversees and coordinates application and admission processes, contractual documentation and resident handbooks, establishment of resident file and face sheets in computer tracking system.
• Maintains sales tracking processes such as prospect lists, sales activity reports, and facility vacancy and room readiness. Generates weekly census and monthly activity status.
• Participates in level of care meetings for new residents. Collaborates closely with management team to coordinate new admissions and internal moves of residents from one accommodation to another, and to find solutions to meet the changing needs of residents.
• Provides training to staff as needed in customer relations and related topics.

Skills and Attribute

• Sensitivity and knowledge of working with older adults and the aging process.
• Ability to identify need, develop, and manage programs and systems simultaneously.
• Knowledge about dementia highly desirable.
• Excellent written and verbal communication skills.
• Knowledge of aging process and implications of aging in a social setting.
• Must understand health care environment and the medical context for older adults.
• Ability to communicate professionally with residents, families, peers and employees in a multi-cultural environment.

Compensation and Benefits

We offer competitive *pay and phenomenal benefits. Subject to eligibility requirements benefits include:

• Generous Paid Time Off
• Paid holidays
• Retirement plans
• Comprehensive medical, dental & vision plans
• Flexible spending

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.