Digital Marketing Manager

About Us:

UltraLux Health is the world’s next hyper-growing startup in the health and wellness space, offering a range of integrated solutions to empower individuals to live their best lives through data, cutting-edge products and truly personalized solutions. We’re looking for a talented Digital Marketing Manager to help us grow as we expand both our online membership offering and through physical health locations. As a young company with a lot of potential, we offer excellent opportunities for career growth and development.

Job Description:

We are looking for an experienced and innovative Digital Marketing Manager with a strong emphasis on marketing strategy, extensive experience in building marketing funnels, analytics, and expertise in e-commerce to help create a comprehensive marketing plan that aligns with our business objectives. The ideal candidate will have a deep understanding of market dynamics, consumer behavior, and emerging trends, and the ability to translate insights into actionable strategies that drive results.

Responsibilities:

• Develop and execute strategic marketing plans to achieve company objectives, including, but not limited to, brand awareness, customer acquisition, and revenue growth.
• Build and optimize marketing funnels for our products and target audiences.
• Collaborate with cross-functional teams to develop integrated marketing campaigns that leverage a mix of channels and tactics, including digital marketing, advertising, email marketing, inbound marketing, social media, events, and PR.
• Drive the creation of marketing collateral, content, and assets that support B2C marketing campaigns and initiatives.
• Utilize expertise in building marketing funnels to optimize the customer journey and drive conversions at each stage of the funnel.
• Manage e-commerce marketing efforts, including website optimization, product merchandising, and conversion rate optimization.
• Monitor and analyze marketing performance metrics, including ROI, CAC, and key success indicators, and make data-driven recommendations for optimization.
• Stay abreast of industry trends, best practices, and emerging technologies in marketing and e-commerce, and incorporate them into our marketing strategy.
• Attend and participate in relevant departmental meetings.
• All others as assigned and needed by the startup.

Requirements:

• 5 years experience preferred; a Bachelor's degree in Marketing or related field is a plus but not required
• Proven experience in marketing roles, with a focus on marketing strategy, building marketing funnels, and e-commerce.
• Deep understanding of marketing principles, concepts, and techniques, with a track record of developing and executing successful marketing strategies.
• Experience in e-commerce, with a strong understanding of e-commerce platforms, technologies, and best practices.
• Strong understanding of consumer behavior, psychology, sales, and persuasion strategies. 
• Strong analytical skills and the ability to interpret data, identify insights, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to effectively articulate ideas and influence stakeholders at all levels.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Experience in marketing automation, editing, QA leadership and Ai is a plus.

Company Information and Benefits:

• We are located in American Fork, UT. 
• We offer competitive pay, time off policies, and 12-paid holidays.
• Our hours of operation are flexible, and we can work with your schedule as long as you're available for team meetings throughout the week.
• This is a full-time position, and it requires hybrid work, with at least a few days per week spent in the office with the team.
• We offer health, dental, and vision benefits.

Salary : $70