Salesforce Marketing Cloud Manager

Title: Salesforce Marketing Cloud Manager

Work Location: Stamford, CT, 06902

Duration: 6 Months

Job Type: Contract

Work Type: Onsite

Shift: Sun – Fri (8:00 AM to 5:00 PM)

Job Description:

Qualifications:

Experience Requirements:

• (SFMC)
• Potential candidates will be knowledgeable in building Email Campaigns sends from briefs to reporting
• Proficiency in email builder, campaign development, and technical skills, including Automation Studio, Journey Builder, and API integrations
• Strong expertise in Salesforce Marketing Cloud, with hands-on experience in campaign execution and optimization
• Deep understanding of journey creation and optimization in SFMC

Required Qualifications:

• Salesforce Marketing Cloud Platform Expertise

Email Studio:

• Proficiency in creating, testing, and deploying emails.
• Experience with data extensions, subscriber lists, and import activities.

Journey Builder:

• Ability to design, optimize, and monitor automated email journeys for customer engagement.
• Knowledge of triggers, decision splits, and journey analytics.

Content Builder:

• Experience creating and managing reusable email templates, blocks, and content.
• Personalization and dynamic content capabilities.

Automation Studio:

• Setting up email automation workflows, including file imports, email sends, and SQL queries.

Contact Builder:

• Understanding data models, contact management, and relationships among data extensions.
• Email Development Skills

HTML/CSS for Email:

• Proficiency in hand-coding responsive email templates.
• Knowledge of email client rendering quirks and how to address them.
• Photoshop or image editing nice to have

AMPscript:

• Experience using AMPscript for personalization, dynamic content, and conditional logic.

SQL Queries:

• Ability to write SQL queries to extract, filter, and manipulate data within Marketing Cloud.

Responsive Design:

• Ensuring emails are mobile-friendly and optimized for various devices and clients.
• Personalization and Dynamic Content

Dynamic Content Blocks:

• Ability to set up rules for personalized email content based on subscriber data.

Audience Segmentation:

• Creating targeted audiences using filters, SQL queries, and data extensions.

Data-Driven Content:

• Incorporating real-time or external data into email content for personalization.

Analytics and Reporting

Email Performance Metrics:

• Proficiency in tracking key email KPIs (open rates, click-through rates, bounce rates, unsubscribes).
• Ability to analyze and report results.

A/B Testing:

• Experience running subject line, content, and send time tests to improve performance.

Journey Analytics:

• Understanding how to interpret Journey Builder performance reports.

Campaign ROI Tracking:

• Ability to connect email campaign performance to business outcomes and conversion tracking.
• Integration with Analytics Tools:
• Experience with Tableau, Google Analytics, or Salesforce Reports for advanced analysis.
• Best Practices for Email Marketing

Deliverability:

• Ensuring proper email deliverability and avoiding spam filters.
• Understanding CAN-SPAM, GDPR, and email compliance rules.

Optimization:

• Best practices for mobile optimization, content length, subject lines, and call-to-actions (CTAs).

Testing and QA:

• Tools like Litmus or Email on Acid for cross-client testing and debugging.

Key Responsibilities:

• Transform static images into dynamic campaigns within Marketing Cloud and oversee deployment
• Collaborate closely with creative teams, ensuring alignment on campaign execution
• Conduct thorough email testing and coordinate with creatives for feedback
• Work independently within a small team, alongside legacy team members and two additional staff on the client side.

Preferred Qualifications:

• Proficiency in Photoshop or similar tools for creative asset adjustments.
• Marketing Cloud Certification is preferred but not mandatory as long as the candidate can demonstrate their expertise in Salesforce Marketing Cloud (SFMC)
• A bachelor’s degree is preferred but not required if the candidate demonstrates significant Salesforce Marketing Cloud expertise.

Job Type: Contract

Pay: $52.47 - $62.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing: 5 years (Required)

Work Location: On the road

Salary : $52 - $62