What are the responsibilities and job description for the Media Copy Writer position at UMC of El Paso?
Job Description:
The Media/Copy Writer writes marketing, promotional and news copy for print and digital media, including executing and posting social media content, website, newsletter, direct mail to support Public Affairs initiatives; creates original content, manages posts, responds to followers and reports on metrics; researches, writes and verifies content to weave a coherent cross-platform narrative to raise awareness, create news and facilitate fundraising and major events.
Required Skills:
- High level of oral, written and presentation communication skills.
- Extensive knowledge of social media marketing programs and optimization based on copy, creative, and placement.
- Excellent organization skills.
- Ability to manage colliding priorities
- Creative copywriting skills and ability to identify stories and write content
- Photo editing skills a plus
- Ability to effectively work with others on cross-functional teams
- Demonstrates cultural sensitivity.
- Ability to manage multiple projects simultaneously.
- Strong ability to organize work priorities and meet specific objectives and deadlines under time constraints.
- Self-motivated, self-learner, initiator, creative and flexible. Ability to work independently and exercise sound judgment in interactions with community.
- Ability to work independently as well as part of a team.
- Requires strong skills with Facebook, LinkedIn, Twitter, Instagram, Google , YouTube, web content, calendars
- Strong PC skills including Excel, Word and Power Point.
- Bilingual (English/Spanish) preferred.
Required Experience:
Work Experience:
Three years’ (five years preferred) experience in news, feature writing in Associated Press style, generating web content and social media.
License/Registration/Certification:
None
Education and Training:
Bachelor’s degree in related field required.
