What are the responsibilities and job description for the Digital Marketing Specialist position at Umpartners?
DESCRIPTION
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.
The Healthcare Digital Marketing Specialist will be responsible for the development and execution of digital marketing strategies for UMP and its musculoskeletal practice partners throughout the country. This role will work closely with stakeholders and market leaders to create and implement strategies that drive new patient volume. This role will help manage search engine optimization (SEO), Google Ads, social media advertising and various online platform marketing initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned)
Develop and implement digital marketing strategies aligning with the company’s goals for new patient growth
Create and execute campaigns across various digital channels, including Google, social media, email, digital video platforms and other paid media channels
Develop and maintain website content, help improve SEO, user engagement and conversion rate of site
Conduct market research, understand the target audience and identify marketing and growth opportunities
Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement)
Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently
Track and analyze campaigns’ success using data and analytics tools; understands different mar-tech solutions around tracking, attribution and analytics
Implement and maintain KPI and ROI metrics; Ensure marketing metrics tie into business results
Stay up-to-date with latest best practices, technology and landscape in digital marketing
REQUIREMENTS
EDUCATION AND EXPERIENCE
Bachelor’s degree in Marketing, Business or New Media
2 years of demonstrable experience in marketing or digital marketing roles
Proficiency in Google Ads, Google Analytics, Meta, Wordpress and other digital platforms
Excellent analytical skills to understand data, study metrics, and align strategies
Healthcare experience is preferred
SKILLS / ABILITIES
Ability to understand audience demographics and create marketing campaigns unique to these audiences
Understanding of audience segmentation and demographic targeting
Strong organization skills to take initiative and manage multiple tasks and work independently in a demanding, dynamic environment
Organizational and time-management skills for meeting deadlines in a fast-paced environment
Able to consistently meet deadlines
Strong communication, collaboration, and relationship management skills
Passion and enthusiasm for marketing as a key growth driver
High analytical acumen and data-driven approach; able to use data to tell stories, support hypotheses, improve ideas and influence programs
Company : United Musculoskeletal Partners
Job Type : Full-time
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