Marketer II - GEAR UP

Overview

Utah State University has four seven-year multi-million dollar Gaining Early Awareness and Readiness for Undergraduate Program (GEAR UP) grants from the U.S. Department of Education to significantly increase the number of students who are prepared to enter and succeed in postsecondary education.  As part of this national initiative, GEAR UP at Utah State University is providing academic preparation services to students and their families in partner school districts serving low-income communities.

The GEAR UP Marketer II is responsible for planning, developing, and implementing marketing strategies in order to promote the GEAR UP programs.  Campaigns support GEAR UP student recruitment efforts, publicize University sponsored activities and events, and persuade patron support.  The GEAR UP Marketer will write and / or edit marketing and promotional materials such as brochures, flyers, and other documents; may coordinate special marketing events; and may be a media contact.

Employment is contingent upon annual funding from a federal sponsor.

Responsibilities

• Writes marketing copy for a wide range of formats, including print, websites, and social media.
• Collaborates with graphic artists, web developers, printers and others to develop marketing materials.
• Creates and executes marketing strategies, plans, campaigns, and projects.
• Oversees placement of print, web, and social media advertising.
• Approves copy; ensures proper grammatical standards.
• Assembles and creates content for weekly emails and monthly e-newsletters.
• Helps maintain GEAR UP program website.
• Responds to requests for information from the media and constituents; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.
• Plans or assists with planning and coordinating special events such as GEAR UP Greenpower initiative, outreach and community events, tours, student / parent conferences, banquets, exhibits, product or service fairs, and / or other GEAR UP events.
• Conducts, or assists in conducting portions of market research activities, including analyzing data, to identify targeted populations, including potential underwriters and sponsors, and to identify the appropriate media for distribution of promotional information.
• Maintains database records and files including mailing and GEAR UP partner lists and publication distribution information.
• Maintains the GEAR UP online student event calendar.
• Delegates, writes, edits, designs the GEAR UP quarterly newsletter.
• Take notes at weekly conference call meetings for each cohort, then sending minutes via email to GEAR UP employees.
• Create content for the GEAR UP blog.
• Maintain the GEAR UP administration directory.
• Performs miscellaneous job-related duties as assigned.

Qualifications

Minimum Qualifications :

Knowledge, Skills, and Abilities :

Required Documents

Along with the online application, please attach :

Advertised Salary

Minimum $50,100; Commensurate with experience, plus excellent benefits

Employees work indoors and are protected from weather and / or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

College / Department Highlights

The Emma Eccles Jones College of Education and Human Services is committed to inclusive excellence in research, teaching, and service activities across a wide array of education and human service fields. The college is home to eight academic departments with approximately 200 faculty who are engaged in innovative research and high-quality graduate and undergraduate education. The college’s programs and outreach missions are strengthened by an on-campus elementary laboratory school and five stand-alone centers. Faculty, students, and staff within the college also engage with a broad range of community partners to both provide opportunities for community-engaged research and learning and enhance the quality of education and human service programs throughout the state of Utah.

University Highlights

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.

USU enrolls 28,900 students, both online and in person at locations throughout the state. Utah State’s 30 locations include a main campus in Logan, Utah, residential campuses in Price and Blanding, and six additional statewide campuses, along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties.

Competing at the NCAA Division I level, USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies’ long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports, reflecting USU's commitment to perseverance and achievement.

Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU.

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu.

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and / or USU’s non-discrimination policies :

Executive Director of the Office of Equity  Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

Title IX Coordinator  Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

Mailing address : 5100 Old Main Hill, Logan, UT 84322

For further information regarding non-discrimination, please visit , or contact :

U.S. Department of Education,  Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

Salary : $50,100