Overview
At C Spire, we are customer inspired. Each member of our team is charged with delivering a world-class experience to every customer and being the very best at what they do. The VP, Marketing Channel Engagement is responsible for leading the development of integrated paid and earned media strategies which are grounded in key business initiatives, accelerate C Spires brand awareness and reputation, and deliver transformative growth across C Spires lines of business.
Customer Inspired isnt our slogan its our driving force, and not everybody is built for it. While we all bring our own strengths and skillsets to the table, there are some traits every C Spire Team Member needs to have :
- A relentless obsession to be the best in our industry
- A winner mentality determined to outsmart and outdo competitors
- A single-minded commitment to unbeatable customer experiences
- An unapologetic passion for innovation and technology
- An uncompromising drive toward continuous improvement
- A steadfast devotion to doing the right thing the right way
- A deep-seated dedication to accountability and ownership
Responsibilities
Lead the development of multi-touch marketing plans utilizing media attribution data, media mix modeling, and predictive analytics to drive brand awareness, customer acquisition and retentionAnalyze paid and earned media results, along with business performance, from both in-flight and completed campaigns and proactively share actionable insightsOversee both proactive and reactive media initiatives that deliver regional and national coverage for each C Spires lines of business, including effectively pitching stories to media targets (trade, local, national, TV, radio, online, etc.) and writing / editing pitch materialsLead the mapping of paid and earned marketing to customer journeys, helping ensure were reaching the right audiences in the right marketing channels at the right timeSupport the development of paid and earned marketing channel budgetsImplement new techniques and technologies that are relevant to C Spires paid and earned media strategies, including driving a culture of consistent experimentation across our marketing teams through consistent A / B and multivariate testing across marketing channelsSupport the development of our paid and earned marketing platform roadmap, ensuring were fully maximizing capabilities of our martech stack with an emphasis on AI and MLMaintain current knowledge of paid and earned media best practicesOversee staff development through mentoring, coaching, and consistently providing feedbackQualifications
REQUIREDFour-year degree in marketing, advertising, business or other major in related discipline or equivalent years of relevant experience required.
Experience working directly with consumer, business, and technology media, from top-tier outlets to smaller niche targets required.Strong networking and public speaking skills required.Excellent writing skills and the ability to compelling storylines required.Experience utilizing data including media mix models, web / mobile analytics, business data to craft media strategies required.Must be a self-starter with strong critical thinking skills who is comfortable working in a fast-paced, deadline-driven environment.Strong communication and organization skills; excellent planning and execution with attention to detail; strong project management skills with ability to manage multiple projects at once.PREFERRED15 years paid marketing management experience strongly preferred including developing paid and earned marketing strategies, building media plans, and analyzing results.
MBA preferred.PHYSICAL REQUIREMENTS / WORKING CONDITIONS :
Must be able to sit for long periods of time and use computer keyboard and / or mouse while viewing computer screen.
Note : This is a brief description of the VP, Marketing Channel Engagement's responsibilities and is not limited to those described herein. Management retains the right to add, delete or modify any of these responsibilities at any time during employment. Rev. 08 / 2024
