What are the responsibilities and job description for the Marketing Director position at UNBOLT Parent?
We are seeking a Marketing Director to oversee and manage our Milwaukee area powersports and boat dealerships online and in store marketing efforts. In this position, you will develop and implement advertising campaigns for social media, PPC advertising outlets, plan events, and any other relevant platforms. You will also manage our overall brand with regard to our digital presence. Our ideal applicant has a bachelor's degree in marketing or related field, several years of social media experience, and skills with a variety of graphic design and video editing tools, including Adobe Photoshop, Adobe InDesign, Adobe After Effects, and other Adobe products.
Digital Marketing Director Duties and Responsibilities
- Oversee our website, email database, social media accounts, and our online reputation.
- Develop and implement digital marketing campaigns.
- Use analytics tools to assess and modify our campaigns.
- Create visual and written content.
- Identify new avenues for marketing and growth.
- Stay up to date with industry trends.
- Follow manufacture guidelines to keep our dealership in good standings.
- Plan and execute dealership events and monthly promotions.
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Oversees development and maintenance of marketing database.
- Participates in selection of advertising agencies to execute marketing strategy.
- Clarifies goals and direction and assists teams with customer visits.
- Establishes and maintains relationships with strategic partners.
Digital Marketing Manager Requirements and Qualifications
- Bachelor's degree in marketing.
- Experience with web design, event planning, social media and PPC advertising.
- Graphic design and video editing skills are a plus.
- Proficiency with the Adobe Creative Cloud.
- Strong analytical and market research skills Working knowledge of HTML, CSS, and WordPress is a plus.
- Solid knowledge of website and marketing analytics tools.
Benefits
- Competitive Pay
- Medical, Dental Insurance
- Paid Vacation upon hire
- 401K
- Employee Discount