What are the responsibilities and job description for the Networking Product Marketer Job at Unchained Inc in Virginia position at Unchained Inc?
Description
The Product Marketing Specialist II will work collaboratively in a highly-matrixed environment, driving the development and execution of GTM strategies for new product introductions in the Power and Networking category. This person will work with cross-functional teams to successfully align with company objectives and desired outcomes, maximizing growth, development and return on investment of the organization’s product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.
JOB DUTIES :
- Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation.
- Demonstrate a strong understanding of audience, brand, targeting & segmentation strategies, product positioning, and the buying journey.
- Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations.
- Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization.
- Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward.
- Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines.
- Ensure the voice of customer is front and center in all new product introductions.
YOU MUST HAVE :
WE VALUE :
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