What are the responsibilities and job description for the Marketing Manager position at Uncle Giuseppe's?
Our Corporate office is growing and with our growth, we are in need of a savvy Marketing Manager who can roll up their sleeves and hit the ground running with an existing professional marketing team! Our new hire will work with leadership to define marketing strategies and build effective marketing plans, communication tools, and campaigns for the company. The Marketing Manager manages the promotion and direction of the marketing activities and is highly involved in the collaborative, think-tank culture of the marketing team. Additionally, the Marketing Manager will assist with the constant changes and improvements of the company’s image, market data, and information.Responsibilities : Manages all marketing for the company and activities within the marketing department.Develop concepts, including copy and content, for use in various internal and external marketing materials such as brochures, mailers, email campaigns, presentations, newsletters, websites, advertising, press releases, and articles for industry publications.Utilize primary and secondary research to incorporate customer and consumer insights into marketing materials, messages, and strategies.Coordinates marketing campaigns with sales events.Oversees the company’s marketing budget.Responsible for the creation and publication of all marketing material in line with marketing plans.Responsible for the planning and implementation of promotional campaigns.Overall responsibility for brand management and company identity.Monitors and reports on the effectiveness of marketing campaigns.Works closely with graphical design and assists with new product launches.Maintains effective internal communication to ensure that all relevant company functions are kept informed of marketing objectives.Build strategic relationships and partnerships with key industry players, agencies, and vendors.Stay up-to-date with industry trends, technologies, and best practices to ensure that our branding is competitive.Other duties and functions as assigned.Requirements : BS Degree in Marketing, Communications, or related field.5-7 years of experience in marketing, preferably in a retail environment (food store experience is desired).Experience in digital marketing, SEO, PPC, social media, email marketing, targeted marketing, and website content management.Strong analytical skills with the ability to analyze data and interpret trends to inform marketing strategies.Strong communication skills with the ability to lead a team.Creative and innovative thinker with a passion for marketing.Must have excellent computer skills with experience working on tech platforms geared towards marketing initiatives, MS Office Suite, etc.Strong project management skills with the ability to manage multiple projects simultaneously.Ability to work independently and as part of a team.We offer a competitive salary and benefits package including medical, dental, vision, 401(K), life insurance, bonus incentive, 50% off in-store lunch, 25% off in-store shopping, and more!#J-18808-Ljbffr