Director, CRM

About the role and why it’s unique:

• Lead and own the CRM strategy for fantasy sports and sportsbook products through omni-channel messaging.
• Lead efforts in segmentation and persona development to create personalized customer experiences that increase retention and loyalty.
• Develop and execute data-driven retention strategies, leveraging CRM tools to enhance customer engagement.
• Work within a matrixed, cross-functional team to deliver high-impact retention and engagement initiatives across multiple projects.
• Partner with Marketing leadership and Executive teams to shape and influence company-wide strategic initiatives focused on customer retention and loyalty.
• Build strong relationships with key stakeholders across teams to align retention efforts and ensure seamless execution.
• Mentor and manage a high-performing team focused on customer retention and engagement.

Who you are:

• 8 years of experience in customer marketing, retention marketing, CRM, or customer strategy. 3 years of experience managing teams.
• Deep understanding of retention, general marketing, and automation tools such as Braze and Optimove.
• Experience in segmentation and persona development to drive personalized marketing strategies.
• Data-driven decision maker with a strong focus on analyzing and improving company performance.
• Ability to lead complex projects and deliver measurable results in a fast-paced environment.
• Passionate about lifecycle marketing and building innovative loyalty programs to boost customer engagement and retention.
• Excellent communication and interpersonal skills.

Even better if you have:

• Experience in mobile apps and real-money gaming or retail.
• Passion for sports and a strong understanding of the sports industry.
• Experience using Braze and Opitmove.

Our target starting base salary range for this position is between $160,000 and $200,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

Salary : $160,000 - $200,000