What are the responsibilities and job description for the Senior Data Analyst, Marketing position at Underdog Sports?
About the role and why it's unique:
- As a Senior Marketing Analyst, you'll be developing and establishing key reporting around the effectiveness and performance of our marketing initiatives
- Analyze customer acquisition, engagement, and retention, identifying trends and investigating root causes
- Create interactive dashboards, visualizations, and analysis applications to communicate marketing insights to stakeholders
- Work with cross-functional teams to identify data-driven solutions for marketing optimization and growth
Who you are:
- At least 5 years of experience working in marketing analytics
- Strong experience in one or more of the following areas:
- Promotions / retention analytics at a sportsbook, real-money gaming, or fantasy sports company
- Creative analytics and optimization
- User acquisition / growth analytics at a consumer-facing app-based company
- Prior experience with data visualization tools such as Tableau or Power BI
- Strong skills in SQL and impactful analysis presentation
- Highly focused on delivering results for internal stakeholders in a fast-paced, entrepreneurial environment
- Strong analytical and problem-solving skills
- Ability to collaborate with stakeholders across marketing, product, and business teams
Even better if you have:
- Experience in the daily fantasy sports or sports betting industries
- Strong interest in sports
- Familiarity with A/B testing and statistical analysis
- Experience with marketing attribution models and ROI analysis
Our target starting base salary range for this position is between $135,000 and $160,000 plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
What we can offer you:
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
#LI-REMOTE
Salary : $135,000 - $160,000
