What are the responsibilities and job description for the Senior Paid Advertising Expert position at Unhyd?
Job Title: Senior Paid Advertising Specialist
Location: Irvine, CA (Full-Time, Hybrid)
Company: Unhyd
About Unhyd
Unhyd is a forward-thinking digital marketing and public relations company specializing in innovative solutions that drive measurable results. We partner with clients to elevate their brand narratives and enhance their digital presence. Our team is driven by creativity, collaboration, and a commitment to sustainability in all our business practices.
We are seeking a Senior Paid Advertising Specialist to join our dynamic team and lead our paid advertising campaigns across search and social media platforms.
Key Responsibilities
- Campaign Management: Plan, execute, and optimize PPC campaigns on Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
- Keyword & Audience Research: Conduct in-depth research to identify high-value opportunities for campaign success.
- Ad Creation: Develop engaging ad copy and creative assets tailored to target audiences.
- Performance Analysis: Monitor campaign metrics, including ROI, CTR, and CPA, and refine strategies to meet or exceed KPIs.
- Reporting: Create detailed performance reports and provide actionable insights to stakeholders.
- Collaboration: Partner with cross-functional teams to align paid advertising strategies with overall marketing goals.
- Trend Monitoring: Stay informed about industry updates, platform changes, and emerging advertising technologies.
Qualifications (Non-Negotiable)
- Experience: Minimum 5 years of hands-on experience managing paid advertising campaigns.
- Technical Skills: Expertise with Google Ads, Facebook Business Manager, and analytics tools like Google Analytics.
- Certifications: Google Ads and Facebook Blueprint certifications are required.
- Track Record: Proven success in optimizing campaigns to meet ROI and KPIs (case studies or examples required).
- Education: Bachelor’s degree in marketing, Advertising, or a related field.
- Attributes: Self-motivated, data-driven, strong attention to detail, and a team player.
Applications must meet these qualifications to be considered.
Why Join Unhyd?
- Competitive salary
- Paid time off and holidays
- Opportunities for professional development
- Flexible work environment
- Performance and tenure-based equity opportunities
How to Apply
To be considered, please submit the following:
- Your updated resume
- A cover letter detailing your experience in managing paid advertising campaigns
- At least two case studies or examples of successful campaigns, including key metrics like ROI, CTR, and CPA
Email your application to careers@unhyd.com with the subject line:
“Senior Paid Advertising Specialist Application – [Your Full Name].”
Salary : $90,000 - $120,000
